The Virtual Pre-Order Launch Strategy October 15, 2007
Posted by jay in : Marketing, User Experience, Viral Marketing, Web , trackbackAn interesting launch strategy - ask users to leave the page open in browser for hours/days in order to create a large pool of initial users with great hunger to try your new service.
As it currently looks, I think we are a day or two away from the launch of the new Hype Machine. Still, this is a great viral marketing tactic.
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