Another great ad from Apple January 17, 2008
Posted by jay in : Marketing , trackbackMacbook Air is not the only creative thing Apple came out with this week.
Today Apple started running a new campaign for Leopard. I saw it on the home page of the New York Times. In this 30 seconds ad (which you will want to watch it again and again - trust me), the PC guy climbs the ladder and breaks out from the Half Page Ad unit to the Leaderboard, hangs the "NOT" sign while talking with Mac and then goes down the ladder. The synchronization between the two ad units is perfect and the experience is fun and engaging.
Can you imagine that? There are web products that are dying to get to the level of user engagement this ad has. Harry up and watch it yourself on NYTimes.com
Technorati Tags: Apple, Leopard, Mac, Vista, New York Times, Rich Media Advertising, Macbook Air, User Engagement
