Apple in Israel – part 2

A few weeks ago I criticized the language inconsistency and other bugs that existed on the Apple Israel web site. It’s time to follow up and see whether things have improved:

• If you just look at the home page, then yes, the site feels more localized to Hebrew speakers. The top navigation bar uses more Hebrew labels than in the past. However, the experience across the site is still inconsistent. The home page (and many other pages on the site) serves as a simple launch pad since many of the links take the user to apple.com.

• The support section has improved and contains plenty of content in Hebrew including quick starts, PDF guides, FAQ and more.

• There are still annoying bugs that I don’t expect to find on an official Apple site, such as linked “Store coming soon” image  that leads nowhere, or problems with Safari for Windows (as I wrote in the previous post).

Last note – In the past few weeks, some of the top search keywords that led traffic to this blog were “apple Israel” and “apple.co.il”. I expect this to increase when iDigital starts selling the iPhone, MacBook Air and other products. I wonder when will Rami Prashove, the owner of apple.co.il, get an offer he won’t be able to refuse.