Apple in Israel - part 2 January 18, 2008
Posted by jay in : Usability, User Experience, Web , trackbackA few weeks ago I criticized the language inconsistency and other bugs that existed on the Apple Israel web site. It’s time to follow up and see whether things have improved:
- If you just look at the home page, then yes, the site feels more localized to Hebrew speakers. The top navigation bar uses more Hebrew labels than in the past. However, the experience across the site is still inconsistent. The home page (and many other pages on the site) serves as a simple launch pad since many of the links take the user to apple.com.
- The support section has improved and contains plenty of content in Hebrew including quick starts, PDF guides, FAQ and more.
- There are still annoying bugs that I don’t expect to find on an official Apple site, such as linked “Store coming soon” image that leads nowhere, or problems with Safari for Windows (as I wrote in the previous post).
Last note - In the past few weeks, some of the top search keywords that led traffic to this blog were “apple Israel” and “apple.co.il”. I expect this to increase when iDigital starts selling the iPhone, MacBook Air and other products. I wonder when will Rami Prashove, the owner of apple.co.il, get an offer he won’t be able to refuse.
January 22nd, 2008 at 8:25 am
i always marvel at how the big corps. handle the international workflow to publish content and visuals in less common languages in near realtime. any insights on that?
May 5th, 2008 at 2:26 pm
[...] I blogged in the past, the fact that the website of Apple’s reps in Israel is not apple.co.il but iDigital.co.il is [...]