Forget about getting on the playlist - get on the ad sound track February 1, 2008
Posted by jay in : Marketing, Music , trackbackThe Israeli music industry has changed a lot in the last ten years. The leading radio station, GalGalatz (Israeli Army Radio #2), created in 1998 the playlist — a list with a limited number of popular songs, selected by powerful music editors, that is being played repeatedly and sets the public taste and opinion. Despite the criticism GalGalatz received, claiming (rightfully IMHO) that they became focused on ratings rather than quality, nothing changed.
These days, Galgalatz gets exclusive rights to play new singles before all other stations which makes them even powerful than ever. The result - small group of musicians, mainly mainstream, get the glory, while others are completely ignored.
But all of this does not matter if you are lucky enough to get discovered by Apple’s marketing folks. This is what happened to Yale Naim, a fairly unknown Israeli singer that made her career in France. One of her latest album’s songs, New Soul, is used as the soundtrack of the new MacBook Air TV ad.
The result is great - she is now on the world’s most popular playlists — iTunes Store (2nd most popular song!) and YouTube (with 1.5MM views as of Feb 1, 2008)!
