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Scream with your mouth shut February 13, 2008

Posted by jay in : Marketing , trackback

As Jon Burg said in his post - how powerful would it be if a marketer could get your attention by not screaming at all?

The challenge is to connect an event like this, which captures peoples’ attention, to an ongoing interaction and relationship between the brand and the consumer. Is it possible at all?

Check out this 60 second campaign.

 

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Comments to “Scream with your mouth shut”

  1. jon burg Says:

    Hey, it’s Jon Burg. Thanks for sharing!

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