Archive for April, 2008

Twitter adds ads to the stream of posts, kind of

April 29th, 2008 No comments

In case you use Twitter on an iPhone using the popular & excellent web based client by Thincloud, you will see ads, strategically placed, as the first post when viewing recent posts. I noticed them this morning. Here are two examples.

 Ads on Twitter Ads on Twitter  

How to get people into your company’s booth

April 28th, 2008 1 comment

So, you have decided to present at a conference, spent thousands of dollars on the booth space, renting or shipping equipment, ordering schwags to give away to people, staffing the booth and more. How do you make sure you will get something back? Well, first you need people to talk to and present your product. So, how do you get those?

First, I will start with what you should not do. For that, I am going to use a photo I took last week at Web 2.0 Expo San Francisco. I have nothing personal against this guy but no wonder his booth is empty. So, never, never, never have a high chair, sit on it and wait for people to approach you.

How not to setup a booth from Web2Expo SF

Instead, stand up, face the people who walk the halls, be proactive and approach them with lines that would get their interest.

At Snap, our director of marketing came with a very simple line: “You need a pen!”. The typical answer is “ha?!” because this is the last thing people expect to hear. But then we pull the trick and show them that our pen also has a very cool flashlight that displays the Snap Shots icon. And once people see the flash light, they walk into the booth just like bees who get attracted to the light.

Snap Shots Flashligh Pen

"Who’s home page is that" Question

April 24th, 2008 No comments

Which company uses this image as the primary home page image? hint – a web one…

Leave your guesses/answers in comments, I will post the answer tomorrow.


UPDATE: The correct answer is Skype and not IKEA – although it looks like a living room from one of their catalogs. Guy Malachi was the first to answer.

Categories: Marketing Tags: , ,

Web 2.0 Expo week

April 21st, 2008 No comments

Web 2.0 Expo Later this week, between Wed – Fri (April 23-25), I am going to be in San Francisco for Web 2.0 Expo. If you would like to meet you have a few options:

  • Simply come and see me at the Snap booth #741
  • Meet me at the Mashable & meetup on Wed evening
  • Meet me at the Netvibes party on Thu evening
  • or simply drop me a note to jay {at} snap {dot} com

As usual, I will be slow on blogging but use twitter extensively. If you are still not a follower, now it is the time.

Apple in Israel – part 3

April 21st, 2008 5 comments

Last week, when I was at the TheMarker COM.Vention in Isreal, I noticed the presence of a very impressive Apple booth on the Expo floor. It was very nice and added to the feeling that this is a true international event (beyond the fact the program was in English and dozens of speakers and many attendees arrived from the US and Europe).

While I was at the Apple booth, I was looking for one of the iDigital mangers to provide some tips & feedback, but since I could not find any of the managers, I will use this post to do it.

Since I first blogged my thoughts about Apple’s web site in Israel, I have been receiving questions and comments from people who visited Israel, purchased an Apple product there, and later on had a need for customer support. Since iDigital’s web site is only in Hebrew they could not find their answer there, and so using the help of Google, these people searched and landed on my blog. I was glad to help as much as I could with basic questions & translations, but did not have answers to all of their questions. So, here’s tip #1 for the iDigital team – create an “English” page with at least “contact us” information. You’d be surprised how many people who do not read Hebrew are looking for a way to contact you.

Anyway, the last question I received was from a woman who was looking for the customer support phone number for iPod, so I visited iDigital’s website and saw that they have recently started offering group workshops and one-to-one training, similar to the training programs that are available at Apple stores across the US. These are great news for Mac users in Israel (but still not for iPhone users since it is not officially sold there yet and therefore not supported) but there is one difference that makes it look somewhat wrong in my point of view – the price.

  • Workshops – In the US, group workshops are free and cover a wide range of topics (I sat on a few in the past and learned a lot), but in Israel they cost a small fee and they are limited only to “Introduction to Mac OS”
  • One to One – In the US, one to one training personal training costs an annual fee of $99, but in Israel you pay 225 Shekels/hour – roughly $65/hour. I can understand why these private sessions who are done at the client’s house (since there are not Apple stores in Israel) would cost more, but still, the price difference between one to one training is ridiculous.

So here is tip #2 – if you really want to build a market share, look at how things are done where Apple is gaining market share, and then mimic. Only good things could happen if you would do that.

Happy Passover – Sedder 2.0

April 17th, 2008 No comments

This is what Peter Hirshberg (Technorati’s Chairman and CMO) had to say about the Sedder and how it could be upgraded. One of the best comedy acts presented at Kinnernet 2008.

Chag Sameach!

Kinnernet 2008 – Post Mortem

April 17th, 2008 1 comment

Yossi Vardi opens Kinnernet 2008 Earlier this week, I returned from Israel where I participated in Kinnernet, Yossi Vardi’s geek camp that took place to the shores of the Kinneret.

Cathy Brooks (of Seesmic) asked me there what was the best part. My answer was simply – “the beginning, the middle and the end”.

Yet, there were a few specific sessions, workshops & presentations I liked the most:

  • Itai Talgam‘s lecture about “management styles of great conductors”. It was fascinating to see how much the body language of conductors can indicate what type of managers they would be.
  • Hanoch Piven’s “Art using Junk” workshop. This is the portrait of Avi Nimni I made (especially for Klieger).
  • The home made satellite built from a PC, GPS, Digital Camera and transmitter connected to a helium balloon. Once in the air it sent photos of Jordan as well as its location and those coordinates were mashed up using Google Earth API to display its route. Very cool!
  • Simon Levene (Accell Partners) presenting in a hilarious way the business plan for his next venture – WhoTheHell.RU. Does anyone have the video?
  • Barak Berkowitz’s Paint with Light night workshop. Check out this art work.
  • and last, but not least, the talented Ariel Qassis, who hypnotized me whenever his fingers touched the Qanun.

I am sure I am missing at least 100 other things that made this creative event simply great.

More photos can be found here, here, and a zillion more on Flickr

Update: Here is the video of Seder 2.0 by Peter Hirshberg

Traveling to Israel

April 2nd, 2008 No comments

I will be in Israel between April 9-13 for Kinnernet, Yossi Vardi’s geek camp & the TheMarker COM.Vention, Isreal’s Internet conference.

In case you are interested in meeting during the first day of the conference, drop me a note at jayblog {at}

I will be slow on blogging during my time in Israel and use twitter as my main update too, so incase you are still not following me, now it is the time.


Categories: events, Travel, Twitter Tags:

HotShots by Snap

April 1st, 2008 No comments

HotShots by Snap.comWhile I am lying in bed with bronchitis, my colleagues at Snap released our new feature – HotShots.

It is a page that shows the hot, mild and cold links, in a week of activity around the network of 2MM web sites that use Snap Shots. Search engine’s zeitgeist page shows what people are searching for when they start their activity online, while HotShots shows where people link to in their recent posts and articles and how their readers interact with that content.

Erick Schonfeld of TechCrunch calls it “the linkgeist of the web”. I like that name.

Check it out (make sure you visit every Tuesday evening when an updated version goes live) and visit the Snap Blog to learn more about it.

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