How to get people into your company’s booth April 28, 2008
Posted by jay in : Marketing, Snap Shots , trackbackSo, you have decided to present at a conference, spent thousands of dollars on the booth space, renting or shipping equipment, ordering schwags to give away to people, staffing the booth and more. How do you make sure you will get something back? Well, first you need people to talk to and present your product. So, how do you get those?
First, I will start with what you should not do. For that, I am going to use a photo I took last week at Web 2.0 Expo San Francisco. I have nothing personal against this guy but no wonder his booth is empty. So, never, never, never have a high chair, sit on it and wait for people to approach you.
Instead, stand up, face the people who walk the halls, be proactive and approach them with lines that would get their interest.
At Snap, our director of marketing came with a very simple line: “You need a pen!”. The typical answer is “ha?!” because this is the last thing people expect to hear. But then we pull the trick and show them that our pen also has a very cool flashlight that displays the Snap Shots icon. And once people see the flash light, they walk into the booth just like bees who get attracted to the light.
