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Home > Marketing, eco-friendly > Yeh, Right!

Yeh, Right!

I saw this Chevron ad for the “I will use less energy” campaign. Check it out. Doesn’t it sound really good?

Well, to me, despite the cool domain name, the sleek website and the fancy energy saving calculators you can find there, this campaign suffers from a serious advertising credibility issue. After all, just 3 days ago Chevron posted their best ever quarterly earnings…



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