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Google Easter Egg: Search Results Page Holiday Decoration

I just came across these holiday icons that appear on SERP pages for holiday related terms.

I wonder if that’s a way for Google to boost holiday sales grabbing people’s attention and pointing them to the sponsored results rail on the right.

Menorah (kw=Hanukkah)
google-serp-hanukkah-icon

Candy cane (kw=Christmas)
google-serp-christmas1

Candy cane (kw=Kawanzaa gifts)
google-serp-kawanzaa