Comments on: How Not To Re-Brand: Tropicana Orange Juice

By: Mike Butts

Mike Butts — Fri, 16 Sep 2011 15:11:00 +0000

Minimalism is but one aesthetic within graphic design. While it is a movement, and the exclusive element in the work of some individuals, it is by no means the “end-point-perfection” of the field.

What’s being discussed here is brand recognition. The objective is to convince a consumer to purchase a particular product. Minimalism is not what the problem is. Rather, it’s application.

By: Scott

Scott — Sat, 04 Jun 2011 06:12:00 +0000

Now we are in 2011 and the bottle has changed again, and down to 59 ounces. What is worse, Tropicana Pure Premium OJ, known for its Florida deliciousness now is imported OJ from other Countries like Brazil. Is anything not sacred anymore? I just had a taste, and perhaps the East Coast still gets the product from Florida, but the West Coast is seeing pure Romanian Tropicana OJ, mixed with other places as well. Sounds like concentrate. Simply Orange & Florida’s Natural still comes from Florida and tastes like it!

By: JZ

JZ — Sat, 16 Oct 2010 15:55:00 +0000

Wow, I can’t believe how many people don’t understand good graphic design. Walking through an American grocery store is walking through graphic design hell, with unsophisticated cartoonish packaging that is an assault to our eyes littered everywhere (such as the old Tropicana packaging). Go to a grocery store in Europe, or even Montreal, where graphic design is part of the culture and actually appreciated and you will find beautiful, clean, minimalist, modern, refined packaging such as the new Tropicana packaging. When this new packaging was in stores it stood out from the rest for it’s refined elegance, and I bought OJ for the first time in months.

By: Hola » IKEA fans steaming at font change

Hola » IKEA fans steaming at font change — Fri, 28 Aug 2009 19:52:03 +0000

[...] Personally, I really don’t see what the fuss is about. It’s not like IKEA changed their logo or something. It does remind me a lot of the Tropicana ordeal. [...]

By: SensoryMetrics » Re-Branding: Tropi-can & Tropi-can’t

SensoryMetrics » Re-Branding: Tropi-can & Tropi-can’t — Thu, 20 Aug 2009 15:02:37 +0000

[...] year with its rebranding efforts. PepsiCo’s Tropicana juice was re-launched in February . Critics hated the new look. Apparently consumers mistook the new drink boxes for generic brands – [...]

By: Confused Shopper

Confused Shopper — Tue, 28 Apr 2009 02:29:01 +0000

I have trouble anytime I shop for Tropicana. I agree about the previous packaging – certainly did look like generic. But no matter what packaging Tropicana has been in I always have problems. All I want is OJ. Preferably without pulp. There are so many variations of Trop on the shelf that I have to closely read the labels to find the one I want – without pulp. And then I have to be even more careful because it might be OJ with Tangerines.

All the packages look alike, and there are too many variations. It can take 5 minutes of looking at the boxes to find plain OJ without pulp.

By: Confused Shopper

Confused Shopper — Mon, 27 Apr 2009 20:29:01 +0000

All the packages look alike, and there are too many variations. It can take 5 minutes of looking at the boxes to find plain OJ without pulp.

By: Meme

Meme — Fri, 13 Mar 2009 16:50:20 +0000

Wow, do we really have nothing better to do with our time than whine like drippy cunts over a design?
Seriously. If that is all you've got to do, get a rope, you're wasting my breathing space. and for the record, I thought it was a good design.

By: Social Media Services As A Growing Source Of Traffic | Life Mashup

Social Media Services As A Growing Source Of Traffic | Life Mashup — Fri, 13 Mar 2009 07:07:12 +0000

[...] was not a usual month for this blog in term of traffic. At the begining of the month, my Tropicana’s poor re-branding post was picked by FastCompany and the blog recieved (and still continues to) large number of [...]

By: Tropicana Orange Juice Gets A New Design - The Old Carton | Life Mashup

Tropicana Orange Juice Gets A New Design - The Old Carton | Life Mashup — Mon, 23 Feb 2009 16:29:27 +0000

[...] is going to scrap the new packaging and return to the old one. Why? Because we , including myself on this blog, complained about the new design and asked for the old [...]