Comments on: How Not To Re-Brand: Tropicana Orange Juice

By: Hola » IKEA fans steaming at font change

Hola » IKEA fans steaming at font change — Fri, 28 Aug 2009 19:52:03 +0000

[...] Personally, I really don’t see what the fuss is about. It’s not like IKEA changed their logo or something. It does remind me a lot of the Tropicana ordeal. [...]

By: SensoryMetrics » Re-Branding: Tropi-can & Tropi-can’t

SensoryMetrics » Re-Branding: Tropi-can & Tropi-can’t — Thu, 20 Aug 2009 15:02:37 +0000

[...] year with its rebranding efforts. PepsiCo’s Tropicana juice was re-launched in February . Critics hated the new look. Apparently consumers mistook the new drink boxes for generic brands – [...]

By: Confused Shopper

Confused Shopper — Mon, 27 Apr 2009 20:29:01 +0000

I have trouble anytime I shop for Tropicana. I agree about the previous packaging – certainly did look like generic. But no matter what packaging Tropicana has been in I always have problems. All I want is OJ. Preferably without pulp. There are so many variations of Trop on the shelf that I have to closely read the labels to find the one I want – without pulp. And then I have to be even more careful because it might be OJ with Tangerines.

All the packages look alike, and there are too many variations. It can take 5 minutes of looking at the boxes to find plain OJ without pulp.

By: Meme

Meme — Fri, 13 Mar 2009 16:50:20 +0000

Wow, do we really have nothing better to do with our time than whine like drippy cunts over a design?
Seriously. If that is all you've got to do, get a rope, you're wasting my breathing space. and for the record, I thought it was a good design.

By: Social Media Services As A Growing Source Of Traffic | Life Mashup

Social Media Services As A Growing Source Of Traffic | Life Mashup — Fri, 13 Mar 2009 07:07:12 +0000

[...] was not a usual month for this blog in term of traffic. At the begining of the month, my Tropicana’s poor re-branding post was picked by FastCompany and the blog recieved (and still continues to) large number of [...]

By: Tropicana Orange Juice Gets A New Design - The Old Carton | Life Mashup

Tropicana Orange Juice Gets A New Design - The Old Carton | Life Mashup — Mon, 23 Feb 2009 16:29:27 +0000

[...] is going to scrap the new packaging and return to the old one. Why? Because we , including myself on this blog, complained about the new design and asked for the old [...]

By: jaymeydad

jaymeydad — Mon, 23 Feb 2009 14:38:38 +0000

We did it then!

That's a reason for a blog post – http://www.meydad.com/2009/02/23/tropicana-oran...

By: Chris

Chris — Mon, 23 Feb 2009 12:23:50 +0000

Apparently they're scrapping the new design.

http://www.nytimes.com/2009/02/23/business/medi...

By: Elizabeth Hannan

Elizabeth Hannan — Sun, 22 Feb 2009 20:36:11 +0000

Wish they would just stop jumping into the future with this branding redesign that is very much like Pathmark's No Frills version in the 80's. Pepsi Co has the budget to be creative with our alienating their consumers. Maybe they didn't invest in the market research that should have on this project.

If nothing else they should go back to the old design or something similar.

Elizabeth Hannan
http://is.gd/ktoc

By: erbear

erbear — Fri, 20 Feb 2009 15:00:30 +0000

i totally agree, the color of the juice in the new design is pale and washed out. i feel like i'm buying the cheap stuff for twice the price, wtf?!?! the cap in the shape of an orange is outright cheesy. not a good move at all. even my roommates who are not graphic designers (i am) commented on how flat the new design looks.