Comments on: Tropicana Orange Juice Gets A New Design – The Old Carton

By: ux design

ux design — Sun, 23 Aug 2009 22:10:07 +0000

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By: ux design

ux design — Sun, 23 Aug 2009 16:10:07 +0000

test

By: John R

John R — Thu, 02 Jul 2009 18:55:35 +0000

So they want to “innovate” – why not just make the orange with the straw in it BIGGER, so you can only see half of it on the packaging, and rotate it a bit so the straw points forward toward you. Then canter the Tropicana name a bit to match. Makes the image sort of pop out without losing the uniqueness of this powerful visual and brand identity. I agree that design they tried was awful and looked just like some cheap off-brand.

By: Michael Vogt

Michael Vogt — Wed, 08 Apr 2009 15:11:17 +0000

I wouldn't mind if they kept the little orange-shaped lid of the new design. That was the only part of the new design I found to be clever.

By: How Not To Re-Brand: Tropicana Orange Juice | Life Mashup

How Not To Re-Brand: Tropicana Orange Juice | Life Mashup — Mon, 23 Feb 2009 16:40:31 +0000

[...] Update (Feb 23, 2009): The new design is gone. The good old design is back. More here. [...]

By: d.

d. — Mon, 23 Feb 2009 14:58:51 +0000

I love how quickly they changed the packaging, even though they claim “a small fraction” of customers complained. Maybe they should just let their customers design the packaging for them. I wrote about this on my blog, as well. Although you were much nicer than I was Great job.