Earlier today, while reading Google’s response to the Gmail outage, a little “Sign up for Gmail” text link had caught my eye. I know it is an editorially selected link rather than a target ad, but it reminded me those complaints from advertisers who don’t want their ads (display or text ads such as Google AdSense) to show next to certain types of objectionable or sensitive content, for example an airline ad on a page that talks about a plane crash.
So what do you think was the CTR on this text link and what was Gmail’s sign up process conversation rate for those that were brave enough to click?
