Home > Advertising, Search > Seen In The Wild – Google Ads for Advertisers

Seen In The Wild – Google Ads for Advertisers

In the last year I have seen several house ads running on the AdSense network, promoting different Google services such as Chrome, Picasa and Google Analytics. But today while reading TechCrunch, I saw for the first time an ad targeted to acquire new advertisers.

I wonder if that is a response to the fact Microsoft AdCenter came out of beta recently or to the Bing launch, a search engine that I highly recommend using.

BTW, does anyone know if (and how much) Google pays publishers when visitors clicks on these house ads and take action (download picasa or chrome, sign up for analytics or as advertisers)?

google-house-ad-adwords

google-house-ad-adwords



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    Nice catch Jay!... I spoke in the past with a few Googlers about ads they were running in AdSense (there are quite a few hiring ads, affiliate ads for some Google products, etc). For whatever it's worth - I was told that Google is setup as a regular advertiser in the system and bids for pricing the way any other advertiser would (which makes sense... it would be a slippery slope if they had better pricing...)
  • Well, we are talking about the world's biggest black box...
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