Video Ads In Print Magazine. Wow.

I just experienced the new video in print format and was blown away. As you flip through the magazine pages and get to the video ad page, the CBS video starts playing. You can then choose other videos by clicking on the “menu buttons” that appear below. Video and sound quality are very good and there won’t be a single user that won’t stop and listen/interact with this new tech.

I am not sure how popular this new advertising format will become since there are only a handful of advertisers that can spend a 7 figure on this type of campaign (CBS & Pepsi for example and probably a few other Super Bowl ad buyer), but the technology, innovation and implementation are very impressive.

Get yourself a copy of the latest edition of Entertainment Weekly to experience the magic.