Category Archives: Advertising

The Sprite Zero can that can’t be missed

Posted on June 4, 2010 by JayMeydad

This green stay-tab opener is a very cool branding element. It really makes the cans stand out in the fridge.I have not seen other soft drink brands with colored tabs but after this one I am sure others will follow. … Continue reading →

Posted in Advertising, Design, Marketing | Tagged , , , , | View Comments

First Look at OutLoud – Subscription Based AdWords for Dummies

Posted on November 10, 2009 by JayMeydad

I am a big fan of Outbrain, a content rating and recommendation service, and have been using it on my blog since it just came out. I’ve posted about its usefulness on twitter and on the company’s financing round on … Continue reading →

Posted in Advertising, Blogging, Search, Social Media, Web, Widgets | Tagged , , , , , , , , , , | View Comments

Is George Lucas banking on Verizon’s Droid?

Posted on November 3, 2009 by JayMeydad

Have you noticed the small print that appears on the Verizon-Droid iDon’t ads? “DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license.” On that someone once said “there is only one thing better than a … Continue reading →

Posted in Advertising, Mobile | Tagged , , , , , | View Comments

Video Ads In Print Magazine. Wow.

Posted on September 18, 2009 by JayMeydad

I just experienced the new video in print format and was blown away. As you flip through the magazine pages and get to the video ad page, the CBS video starts playing. You can then choose other videos by clicking … Continue reading →

Posted in Advertising, Technology | Tagged , , , , | View Comments

Seen In The Wild – Google Ads for Advertisers

Posted on June 2, 2009 by JayMeydad

In the last year I have seen several house ads running on the AdSense network, promoting different Google services such as Chrome, Picasa and Google Analytics. But today while reading TechCrunch, I saw for the first time an ad targeted … Continue reading →

Posted in Advertising, Search | Tagged , , , , , , | View Comments

Know Where Your Ads Show Up

Posted on February 24, 2009 by JayMeydad

Earlier today, while reading Google’s response to the Gmail outage, a little “Sign up for Gmail” text link had caught my eye. I know it is an editorially selected link rather than a target ad, but it reminded me those … Continue reading →

Posted in Advertising, Search | Tagged , , | View Comments

How Not To Re-Brand: Tropicana Orange Juice

Posted on February 6, 2009 by JayMeydad

I was buying groceries the other day when I noticed cartons of a new orange juice brand on the shelves. Well, it took me about 5 seconds and a much closer look at the package to realize that that was … Continue reading →

Posted in Advertising, How-To, Marketing | Tagged , , , , | View Comments