Explore a topic
Advertising Apple Blogging eco-friendly events Facebook Flickr Football Football (soccer) Gmail Google Google Analytics Hollywood iPhone Israel Israeli Digital Media Israeli Rock Jailbreak Mac Maccabi Tel Aviv Marketing Mashup Microsoft Mobile Music MyBlogLog roy zu-arets Snap Snap.com Snap Shots Soccer Social Media Social Networks Technology Tips Travel Twitter Usability User Experience Viral Marketing Web Widgets Yahoo Yossi Vardi YouTube
Category Archives: Marketing
Twitpic: Let My Pictures Go
Mark my words: I will never upload another picture to Twitpic. Period. Their decision to block the import process posterous launched today is a stupid move and a bad business practice, especially since this data has been available for syndication using RSS. … Continue reading
Posted in Blogging, Marketing, Twitter
Tagged Business Practice, Posterous, Twitpic, Twitter
View Comments
The Sprite Zero can that can’t be missed
This green stay-tab opener is a very cool branding element. It really makes the cans stand out in the fridge.I have not seen other soft drink brands with colored tabs but after this one I am sure others will follow. … Continue reading
Posted in Advertising, Design, Marketing
Tagged Advertising, Branding, Marketing, Product Design, Sprite
View Comments
Email Marketing Done Right
A few days ago, my wife asked me to create a new brochure for her birth doula business. A quick search in my gmail inbox took me to VistaPrint’s website where I quickly completed the design process and ordered new … Continue reading
Posted in Entrepreneurship, Family, Marketing
Tagged birth doula, BirthSpeak, child birth, doula, email marketing, marketing materials, pregnancy, prenatal yoga, VistaPrint
View Comments
Tropicana Orange Juice Gets A New Design – The Old Carton
Consumers are consumers no matter what online service or product they use. Once we use a product and like it, we are emotionally attached to it and become very passionate about it. This has not changed for years, but in … Continue reading
Posted in Marketing, Social Media
Tagged Branding, Facebook, Logo Design, Marketing, Packaging, PepsiCo, Re-Branding, Re-Packaging, Social Applications, Social Media, Tropicana, Usability
View Comments
How Not To Re-Brand: Tropicana Orange Juice
I was buying groceries the other day when I noticed cartons of a new orange juice brand on the shelves. Well, it took me about 5 seconds and a much closer look at the package to realize that that was … Continue reading
Posted in Advertising, How-To, Marketing
Tagged Branding, Logo Design, Marketing, Re-Branding, Re-Packaging
View Comments
Google Easter Egg: Search Results Page Holiday Decoration
I just came across these holiday icons that appear on SERP pages for holiday related terms. I wonder if that’s a way for Google to boost holiday sales grabbing people’s attention and pointing them to the sponsored results rail on … Continue reading
Posted in Marketing, Search, events
Tagged Easter Egg, Google, Holiday Decoration, SERP
View Comments
Yeh, Right!
I saw this Chevron ad for the “I will use less energy” campaign. Check it out. Doesn’t it sound really good? Well, to me, despite the cool domain name, the sleek website and the fancy energy saving calculators you can … Continue reading
My UNIQLO UT Loop
Thanks Jason
The economics of the iPhone’s Installer application
Earlier today I upgraded the version of the Nullriver Installer that is installed on my iPhone. The biggest improvement in the new version, numbered 3.1, is search which makes it easier to find applications. In addition to that, the “Featured” … Continue reading
Posted in Marketing, Search, iPhone
Tagged iPhone, iPod Touch, Jailbreak, Marketplace, Nullriver Installer, Pay Per Install, Software Downloads
View Comments
A new apple.co.il is coming soon
As I blogged in the past, the fact that the website of Apple’s reps in Israel is not apple.co.il but iDigital.co.il is a big disadvantage for them, since they do not get free traffic from search queries such as “apple.co.il”, … Continue reading