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Archive for the ‘Viral Marketing’ Category

Soon One Of Roy Zu-Arets’s Piano Improvisation Videos Will Become A YouTube Hit

August 18th, 2009 JayMeydad Comments

I have known Roy Zu-Arets since our sons attended the same day care a few years ago. Since then I have been closely following his unique journey in life which includes music, Judaism and a constant struggle of a musician trying to make it big.

After all, it is not easy to do what he is trying to do given his background. He started playing piano at the age of 3 and began his professional music career at the age of 12 (!). In his early twenties he was already a busy music producer, composer and pianist in Israel. He played with many artists, produced mega hit records and concerts like Rita’s “A Great Love” 4 times platinum album and tour, HaYehudim (The Jews) debut album called “Separate Reality”, one of Meir Banai’s albums and many others including Guy Zu-Aretz (his brother) upcoming album. He wrote scores for movies and theater and had a successful and busy career in the Israeli music industry. But then he decided leave everything behind and went after his dream – move to the US to become a musician in the premier league. He first spent a few years in New York where he attend Julliard & Mannes music academies, and then he moved to Los Angeles where he is trying break into the small, close group of Hollywood movies score writers. In the mean time, he is slowly establishing impressive milestones n the US which including producing Taking Back Sunday’s “Where you want to be?” platinum album, and writing MacHeads soundtrack, but he has not gotten to work on a really big movie since in Hollywood it is very difficult for a “nobody” to become “somebody”.

This might change though, very soon, thanks to the way he uses YouTube to share his talent, music and work process with the masses. Every morning, as part of his warm-up, he improvises melodies based on his mood and feelings. None of these melodies were composed before and he does not memorize notes – he “simply” plays the melody that is going in his head at that very moment. His studio neighbors, owners of a video production company, heard him play and suggested to video tape those short improvisations and publish them to YouTube as part of a documentary series called “Confessions of a Composer”. The videos are recorded using two iPhone 3GS phones, the sound is recorded separately using Roy’s studio equipment (thus the high quality), and then they mix and edit everything to a short video clip that gets posted to YouTube. This entire process happens 5 days a week, Mon-Fri.

I predict that it is just a matter of time until one of Roy’s improvisation videos will become a major hit on YouTube. Naturally, the variation on a popular songs tend to get more traffic and views (probably not enough views given the quality of these videos), like Jason Mraz’s “I’m Yours” (see embed below), Michael Jackson’s Earth Song and Black Eyed Peas – I Gotta Feeling. But the improvisations are even more fascinating to watch, as they truly show his qualities as a composer and pianist.

From what I have gathered from Roy, the amount of feedback he has been getting after a few weeks of daily videos submissions is unbelievable. This includes comments, ratings and many emails from YouTube viewers from all over the world. More than that, a well known Hollywood director who stumbled upon one of his videos and loved it, already came to meet Roy at his Hollywood studio.

So, here are two video clips that illustrate how talented and versatile he is. My recommendation is to subscribe to his channel as well as go back and watch all the videos uploaded since the project began on July 13th. You will get a daily injection of heavenly and inspiring music from such an extraordinary & gifted talent.



Google Chrome death screen – a Snap promo

September 17th, 2008 JayMeydad Comments

Jake Levine who used to work at my team before he left for MySpace to become their search product manager sent me this note & screenshot of Chromoe’s death page. I thought it was funny and worth a share:

Chrome failed and here’s what it shows (homage to the best search ever!):

google chrome death page-a Snap promo



My UNIQLO UT Loop

August 6th, 2008 JayMeydad Comments


Thanks Jason



The Virtual Pre-Order Launch Strategy

October 15th, 2007 JayMeydad Comments

An interesting launch strategy – ask users to leave the page open in browser for hours/days in order to create a large pool of initial users with great hunger to try your new service.

As it currently looks, I think we are a day or two away from the launch of the new Hype Machine. Still, this is a great viral marketing tactic.

The Hype Machine using a virtual pre-order launch strategy

popurls.tv – the dark side of popurls

August 20th, 2007 JayMeydad Comments

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 I love popurls. It enables me to get a quick snap shot of the current buzz on the web in one place and in less than 5 minutes.

popurls.tv is a brand new mashup of popurls and Google Maps. It displays real-time traffic of the most viewed stories on popurls.

So what is the problem and why is popurls.tv the dark side of popurls? Because it does the opposite of what popurls is there for – it does not save time. On the contrary, it sucks time since it’s an extremely addictive service…Thomas–Nice work!

BTW, There is plenty of room for improvement, but knowing Thomas, I am sure he is already working on v1.1.

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How to sell on Ebay?

August 3rd, 2007 JayMeydad Comments

Tell a horror story to get people to notice…

Paul Angles, Snap.com Director of Marketing, wanted to help to a friend get rid of a Dell laptop. Using his creative skills, Paul put an ad on ebay and used craigslist to increase traffic to that page. Using this technique, he was able able to get over 1100 visits to the product page and 40 bids, as well as to get the attention of Dell and a senior tech support manager has been personally assigned to grovel.

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One liners…

August 2nd, 2007 JayMeydad Comments
  • The mighty Santa Colomo is behind us and we are looking forward to the next round. I saw the highlights on TV and what impressed me the most were our fans. 15,000 fans in a game like this is a true evidence to the power of this club. I wish I was there.
  • Bourne is back. I look forward for his Ultimatum.
  • Blog day, initiated by Nir Oren from BlogTV, is coming soon (Aug 31st). Now it’s the time prepare – find five new blogs that you have never read before and share your discoveries with your readers. This great initiative is done in order to give blog readers the opporunity to get to know new blogs they have never read before and to create new waves of traffic in the blogesphere. I prmoise to focus on finding non-webby blogs.

How to raise money from VCs

A funny one (Hebrew with English subtitles). BTW, try the “smart player”. It is a unique feature with some powerful capabilities.

Update: The Smart Player was causing script errors whenever the page loads and I had to remove the embedded player. To view the clip, Click here.

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Snap Shots Informercial – Let Content Find You

A short viral video that Snap.com design & marketing folks created.

Myspace vs. Facebook F8

Josh Kopelman (First Round Capital) posted a great one on the different approaches Myspace and Facebook have related to Widgets and their role in the new social economy.

Too bad both environments still disallow a great utility such as Snap Shots to be added to users pages.