Category Archives: Viral Marketing

Soon One Of Roy Zu-Arets’s Piano Improvisation Videos Will Become A YouTube Hit

I have known Roy Zu-Arets since our sons attended the same day care a few years ago. Since then I have been closely following his unique journey in life which includes music, Judaism and a constant struggle of a musician … Continue reading

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Google Chrome death screen – a Snap promo

Jake Levine who used to work at my team before he left for MySpace to become their search product manager sent me this note & screenshot of Chromoe’s death page. I thought it was funny and worth a share: Chrome … Continue reading

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My UNIQLO UT Loop

Thanks Jason

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The Virtual Pre-Order Launch Strategy

An interesting launch strategy – ask users to leave the page open in browser for hours/days in order to create a large pool of initial users with great hunger to try your new service. As it currently looks, I think … Continue reading

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popurls.tv – the dark side of popurls

 I love popurls. It enables me to get a quick snap shot of the current buzz on the web in one place and in less than 5 minutes. popurls.tv is a brand new mashup of popurls and Google Maps. It displays … Continue reading

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How to sell on Ebay?

Tell a horror story to get people to notice… Paul Angles, Snap.com Director of Marketing, wanted to help to a friend get rid of a Dell laptop. Using his creative skills, Paul put an ad on ebay and used craigslist … Continue reading

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One liners…

The mighty Santa Colomo is behind us and we are looking forward to the next round. I saw the highlights on TV and what impressed me the most were our fans. 15,000 fans in a game like this is a … Continue reading

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How to raise money from VCs

A funny one (Hebrew with English subtitles). BTW, try the “smart player”. It is a unique feature with some powerful capabilities. Update: The Smart Player was causing script errors whenever the page loads and I had to remove the embedded … Continue reading

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Snap Shots Informercial – Let Content Find You

A short viral video that Snap.com design & marketing folks created.

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Myspace vs. Facebook F8

Josh Kopelman (First Round Capital) posted a great one on the different approaches Myspace and Facebook have related to Widgets and their role in the new social economy. Too bad both environments still disallow a great utility such as Snap Shots … Continue reading

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