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Archive for the ‘Web’ Category

Innovative Web Form Buttons From Disqus

November 24th, 2009 JayMeydad Comments

I logged into the Disqus console today to change some settings and noticed a new feature. The settings pages do not have a visible “Save” and “Cancel” buttons.  Instead, only if you change a value/option on the page the buttons float and appear from the bottom of the visible area. This is a big usability improvement as it eliminates the need to scroll all the way to the bottom of the page and hit save. I think this is very innovative and very cool. I have not seen this feature on other website but I am sure it will happen soon.

Disqus-buttons



First Look at OutLoud – Subscription Based AdWords for Dummies

November 10th, 2009 JayMeydad Comments
I am a big fan of Outbrain, a content rating and recommendation service, and have been using it on my blog since it just came out. I’ve posted about its usefulness on twitter and on the company’s financing round on this blog. Today, I am happy to do it again and tell about Outbrain’s new offering called OutLoud.


What is OutLoud?

OutLoud is a way for publishers to promote an article/piece of content and have it appear inside the Outbrain widget on pages across the large Outbrain network.

How does it work?

A publisher who would like to promote an article would pay $10 per month per article s/he would like to “amplify”. OutLoud targets articles by relevancy and audience engagement — when it thinks someone will be interested in a promoted article (because they are reading something similar), Outbrain shows a link inside their widget. Articles that people seem to enjoy more get an audience lift. Because of this focus on reader interest, there are no traffic guarantees with OutLoud, but there also isn’t a limit to how much exposure you could receive. The more interesting the article, the more successful it is in drawing a large audience.

Comparison to other CPC based programs

Although not positioned this way, OutLoud seems to me as an attempt to get into the multi-Billion-dollar text ads marketplace that has been dominated by programs such as Google AdWords or Yahoo Search Marketing (btw, you can use this link to sign up and get a $25 credit for Yahoo Search Marketing). Even if Outbrain does not want to position the new product as competition to these advertising programs, the publishers/advertisers who will sign up for Outloud will do that as they would like to find how this traffic aquisition program performs compared to other programs they use. Based on Outbrain’s post, an average article will drive 50 to 100 readers a month which translates to $0.10-$0.20 CPC ($10 per months / 100 or 50). To me this range seems to be at the low end of Google’s average CPC rate for many keywords in many categories, and therefore worth the test.

Pros:

  • Introducing a subscription based model in an industry that for the past 11 years (since Bill Gross invented CPC and founded Goto.com/Overture) has been using cost-per-click text ads is innovative, unique and very interesting. I give the Outbrain team great credit for introducing this model into such an established industry. Their challenge would be to get advertisers who are so used to working in a certain format to adopt a new one.
  • AdWords or Yahoo’s search marketing consoles have become pretty complicated and require you to create campaigns, ad groups, ads, manage keywords, bids and placements, not to mention the different optimization techniques you have to use constantly. Outbrain is on the other side of the spectrum. Its approach is super simple which makes it very easy and attractive for a non-techie publisher/blogger to get started. Simply sign-in into Outbrain self service system, add url(s) to amplify and check out. Felt like “AdWords for Dummies” to me.

Cons:

  • Favoring relevant content by giving it more impressions sounds similar to Google’s Landing Page Quality Score (LPQS) that influencing a keyword’s minimum bids, ad ranking and actual CPC. This vague concept allows Outbrain not to commit to a certain # of impressions a link to an article gets for the $10-per month rate. To be honest, I am having mixed feelings about using a black box approach, especially when it is done by a company and product that I like. As an advertiser, I want to have as much info as possible about how, where and when my money is spent. As a Google AdWords & Yahoo advertiser (I manage a campaign for my wife’s birth doula business) I have too many unanswered questions about keywords, quality scores, min bids, etc. that I can not get answers from Google nor from Yahoo.
  • Publishers who have been using OpenID to sign into the Outbrain dashboard can not checkout and pay (due to security issues related to OpenID). According to the dashboard they should contact Outbrain for a solution. I hope this limitation get addressed soon.

Wish list
[If this feature is already in place then well done Outbrain team. If it does not work this way, then here's my first and most important feature request]

I don’t want my campaigns to be like the gym membership that people forgot to cancel. I hope that Outbrain has implemented subscription based services based practices and that it sends an email a few days before the renewal date with a reminder about the upcoming renewal and with some data on the past month’s performance. If their service works well and delivers viewers to my content there is  no reason I would cancel it.

Bottom line
An interesting concept, easy of use, affordable pricing and a product that I like very much as a blogger. I am going to give it a shot and try OutLoud to drive some traffic to my wife’s birthspeak.com website and compare how it performs compared to the Google and Yahoo campaigns I am currently running.

To read more about Outloud, check out the official post here.

P.S.
Two last notes unrelated to OutLoud but very related to Outbrain:

1. A few weeks ago I was walking the exhibit hall at BlogWorld Las Vegas and looking for Outbrain’s booth in order to say hello to the team. I kept walking and walking, looking for a booth that has the 5 starts logo I know so well but I just could not find it. Eventually, after looking at the floor map and navigating my way according to it, I found the Outbrain booth and immediately shared my thoughts on the new logo via twitter. Well, based on the current logo on Outbrain’s website it looks like someone has put a pause on this rebrand process. And if I had something to do with it, then I am glad I could help. But right before publishing this post I read Eze’s post on VC Cafe and saw the new logo which makes me puzzled again (Yaron, I said it once and will say it again – why Mii?).

2. Looks like Outbrain is now testing/migrating to showing images that are scraped off of the destination pages inside the widget . Smart move to increase CTR on links especially if you are an OutLoud advertiser.

Outbrain widgets with images



Xoopit for Gmail is Closing, But Why?

October 2nd, 2009 JayMeydad Comments

Just got an announcement from Xoopit that they are shutting down Xoopit for Gmail in order to focus on improving Yahoo mail and My Pictures. This comes as a surprise to me and does not smell like a business decision for two reasons:

  • Xoopit should have more resources now that they are part of Yahoo
  • I agree with Ouriel that Yahoo could benefit a lot from the data Xoopit collects about Gmail usage

For these reasons and also for the way their email ends, I actually think that it was Google who forced Yahoo and Xoopit to make that decision -

Thank you for using Xoopit for Gmail. We’ll miss you!

Anyways Xoopit, it was fun to use you. You helped me find some forgotten pics that were buried deep inside my Gmail archive. I will miss you as well.

Xoopit for gmail is closing



Categories: Usability, Web Tags: , , ,

The New Yahoo Homepage Signals: We Are Back

April 28th, 2009 JayMeydad Comments

Back in Oct 2008 Yahoo was testing a new homepage. This version of the homepage has not become live yet and probably won’t given the fact that Yahoo has now a new CEO, Carol Bratz, that has a very clear vision for the company. A vision that is also reflected in the new version of the homepage I just got (probably as part of a small percentage test Yahoo is running) – big focus on search, display advertising and a better portal to generate more page views on the Yahoo network.

yahoo-new-homepage-april-09.png

Couple of observations:

  • The header height was shaved by a few pixels, the Yahoo logo was moved right next to the search box instead of above it, and almost all of the essential information is viewable above the fold! pretty impressive that Yahoo was able to achieve that without getting eliminating links and content that is on the current homepage
  • The expandable tabs that are used in the left side bar (called Favorites) make the home page extremely extensible with all sorts of information and applications, from Yahoo properties (Finance, Messenger, Flickr, movies) and partners (eBay, NPR, BBC, and more). It is also great for advertising since there is a medium rectangle ad (most desirable ad size on the market) on every tab. This should increase the number of home page ad impressions sagnificantly. Anyone wanys to model what it will do to the stock price?
  • Yahoo clearly wants you to do more searches and that’s why they moved the “popular searches” box to the top and made it so prominent
  • Yahoo also wants to regain their position as a portal to the Yahoo network. That’s why they:

(a) placed the link “View Yahoo! Sites” which expands to a directory of all the Yahoo sites at the top of the Favorites left bar

(b) moved the articles section to the top and increased its size from 5 to 10 links

  • One very interesting application that was pre-installed for me on the favorites bar was MySpace. I wonder if that is a first sign for a deal that might happen between MySpace/FIM and Yahoo (the Google deal is supposed to end in mid 2010) or is that just a traffic aquisition campaign mySpace is running on Yahoo

Overall, I like the new design. It is lighter, cleaner and the information is organized in a more logical and accessible way compared to the existing homepage. Who knows, if this version will eventually become the live one, I might switch my homepage back to Yahoo like in the good old days.

Update: According to Sillicon Alley Insider, this new homepage is not a test but a phased rollout.

Here are some photos of the new design

This Blog Has A New RSS Feed Address

March 25th, 2009 JayMeydad Comments

I have recently migrated my feedburner account to use a Google account. As a result the RSS feed url has changed to:

http://feeds2.feedburner.com/jaymeydad

If you are a subscriber please make sure to update your RSS reader with this new address, and if you are not, you might want to give it a try and subscribe to it. For an unlimited time, it is free.

My Site Of The Year: US Holocaust Memorial Museum’s Nazi Propaganda Exhibit

February 4th, 2009 JayMeydad Comments

The United States Holocaust Memorial Museum in Washington DC just launched a new exhibit called “State of Deception: The power of Nazi propaganda”. Beyond the live exhibit which I hope to be able to see in DC someday, it also has a Flash based web site which contains a fascinating multimedia collection with all sorts of materials showing the sophisticated propaganda that the Nazi party created in order to spread lies about its political opponents, Jews and the need for war.

Those materials include photos, posters, books, videos, sound recording, newspapers articles, paintings and drawing and more. All have commentary and are categorized under 7 different themes that demonstrate how well the Nazis understood topics such as mass communication, marketing & branding, and how well they used them in order to promote alluring ideas that appeal to the masses such as freedom, unity and prosperity, rather than pure hate.

The Themes and Gallery Search sections gives access to these materials from the years 1919-1948. In addition, there is an interactive timeline section which goes all the way from 1919 until 2008 and it lists major events around the world that are related to anti-semitism as well as genocide.

I find the timing of releasing this exhibit & website extremely important, especially in light of the recent anti-semic voices the are spiking as a result of the current economic crises, the recent holocaust denial statement made by British Bishop Richard Williamson (”There was not one Jew killed by the gas chambers. It was all lies, lies, lies”) , and of course, the constant anti-Jews and anti-Israel speeches and announcements made by the leader of Iran, as well as other terror organizations such as Hamas & Al Qaeda.

This is by far of the most impressive website I have seen lately. Add to that the fact it is about such an important topic, that I have already selected it as my top website for 2009.

I highly recommend spending some time on the site, navigating through the different sections and reading the materials. It is important to remember what the Nazi’s did in Europe 60+ years ago and remind others, so it never happens again.

So, Share it, Bookmark, Digg, Twitt, StumbleUpon it, and use every other social media method you know to spread the word about this site.

Here is the link: http://www.ushmm.org/propaganda

ushmm.org - nazi propoganda exhibit - homepage

Picture 1 of 5

Time For A Change On Meydad.com

January 28th, 2009 JayMeydad Comments

One of my new year resolutions was to refresh the design of this blog with a new theme. I am happy that it took me less than a month to complete it and get it off my task list.

I am now using the stylish iNove theme, created by mg12. I like its simplicity, cleanses and how it brings the content to the front. I also find the RSS button implementation very cool (hover over the button to see it). Hopefully it will get more people to subscribe to this blog and consume my thoughts regularly via RSS readers or email.

I kept only the essential widgets on the site in order to shorten page load time:

  • Twitter badge shows the number of followers I have on twitter (if you are not one of them, now it is a good time to do it) and the latest twits.
  • MyBlogLog gives me information about the community who reads this blog
  • Disqus powers the comments and integrates very well with this theme and Wordpress
  • Outbrain lets you rate my posts and provide feedback that helps me improve my writing over time
  • And of course, all external hyperlinks are enhanced using the product we have created at Snap – SnapShots
  • For analytics I use both SiteMeter and Google Analytics.

The last credit goes to Alex Sirota, founder of FoxyTunes, who took my portrait picture that is displayed at the top right corner.

I hope you will like like the new design as much as I do.

1,2,3, Jing: A Great Screen Capture Utility

January 22nd, 2009 JayMeydad Comments

Screen capture is a utility that I use daily. Ever since I switched from a PC to a Mac I was looking for one that has the same features as SnagIt, which is the best screen capture utility for a PC.

I tried many screen capture utilities for Mac OS. None of them support all four requirements which I consider to be a must:

  • Capture multiple region types: selection (most important), full screen & window while providing a clear preview of the captured area
  • Save in different file formats including PNG
  • Capture video
  • Fast and easy to use image editor, built into the screen capturing utility (no need to copy image to another application), that allows me to add basic elements like arrows, boxes and text to the captured image. I use this often to do quick and dirty mockups, report bugs and just take visual memos of stuff I see on the web

What I have found is that most utilities for the Mac support the first 2 requirements, a few also support the 3rd (Video) but very few support the last one (image editor) which is what I find to be the killer feature of a good capturing utility.

Until I discovered Jing, a freeware that has it all and more (like a one click upload of the captured image to Flickr).

BTW, it was created by TechSmith, the same company behind SnagIt — these folks clearly understand screen capturing.

You can download it for free here.

P.S.

PC users – You are not forgotten. Jing has a Windows version as well.

Forrest Gump of the Internet Speaks

December 9th, 2008 JayMeydad Comments

Yossi Vardi chat with Kara Swisher at Le Web 08 on his new initiative – internet for the dead. Inspired by Gil Rimon.

Tip: A Flickr Mobile Hack

December 4th, 2008 JayMeydad Comments

Big buzz today around the revamped Flickr mobile site (see TC, RWW, Mashable), their “universal access point for all device types.”, but a simple test that I did on my iPhone shows that the folks at Sunnyvale have missed one important and frustrating issue that mobile users experience daily when accessing Flickr urls.

This is not the first time I write about the fact that a direct link to an image does not load in its mobile version. The solution is so simple, that I am amazed no one at Flickr caught this while building the new version. All they have to do is detect the UserAgent and in the case it is of a mobile browser, change “www.flickr.com” to “m.flickr.com”. A simple manual test proves it is working.

So from now and until it gets fixed by the Flickr folks, you can use this manual hack and edit the url in safari’s address bar whenever you get a link (via email or twitter) to a Flickr image.

flickr-on-iphone-manual-hack

flickr-on-iphone-manual-hack