I just experienced the new video in print format and was blown away. As you flip through the magazine pages and get to the video ad page, the CBS video starts playing. You can then choose other videos by clicking on the “menu buttons” that appear below. Video and sound quality are very good and there won’t be a single user that won’t stop and listen/interact with this new tech.
I am not sure how popular this new advertising format will become since there are only a handful of advertisers that can spend a 7 figure on this type of campaign (CBS & Pepsi for example and probably a few other Super Bowl ad buyer), but the technology, innovation and implementation are very impressive.
Get yourself a copy of the latest edition of Entertainment Weekly to experience the magic.
In the last year I have seen several house ads running on the AdSense network, promoting different Google services such as Chrome, Picasa and Google Analytics. But today while reading TechCrunch, I saw for the first time an ad targeted to acquire new advertisers.
I wonder if that is a response to the fact Microsoft AdCenter came out of beta recently or to the Bing launch, a search engine that I highly recommend using.
BTW, does anyone know if (and how much) Google pays publishers when visitors clicks on these house ads and take action (download picasa or chrome, sign up for analytics or as advertisers)?
google-house-ad-adwords
Earlier today, while reading Google’s response to the Gmail outage, a little “Sign up for Gmail” text link had caught my eye. I know it is an editorially selected link rather than a target ad, but it reminded me those complaints from advertisers who don’t want their ads (display or text ads such as Google AdSense) to show next to certain types of objectionable or sensitive content, for example an airline ad on a page that talks about a plane crash.
So what do you think was the CTR on this text link and what was Gmail’s sign up process conversation rate for those that were brave enough to click?
Interesting. Google is running a campaign on iPhones via AdMob to promote the google voice search app.
I saw it on QuickGold which is an app (great one – the Quicksilver version for iPhone) that can be installed only on a jailbroken iPhone.
This makes me wonder, does Google, a long time Apple partner, advertise on semi-illigal applications? Or is that a RON type of buy?
Which company uses this image as the primary home page image? hint – a web one…
Leave your guesses/answers in comments, I will post the answer tomorrow.
UPDATE: The correct answer is Skype and not IKEA – although it looks like a living room from one of their catalogs. Guy Malachi was the first to answer.
