LinkedIn Company News Feature — First Impression
LinkedIn seems to be releasing a lot of new products lately. Yesterday they released their iPhone version. Today, I noticed a new feature – Company News (still in beta) are displayed at the top of the member’s dashboard. This feature, built similar to Facebook’s news feed, presents the recent news about the companies I have worked at (and their competitors/industry) based on my LinkedIn profile.
To make this feature useful and intriguing enough to interact with, I think that the sorting algorithm needs to get improved. Don’t just sort the stories by their popularity (strong bias toward large companies such as AOL in my case) or release date but factor in the employment dates and penalize stories from/about companies I worked at long ago. After all, I care very little about a place I worked at 5 years ago but I am very interested to learn what is written about my current company or the one I recently left.
I have the feeling that for many start-up employees who used to work at big companies this is going to be a common issue, which could affect the user engagement and adoption of the “Company News” feature . I am curious to see how this feature is going to evolve over time and I hope to see some end user’s controls being added to help fine tune the experience.
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