Yovav (Jay) Meydad's Personal Blog » Apple Israel http://www.meydad.com Thoughts on social applications, usability, search, mobile, music and sports Sun, 05 Feb 2012 08:46:15 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 A new apple.co.il is coming soon http://www.meydad.com/2008/05/05/a-new-applecoil-is-coming-soon/ http://www.meydad.com/2008/05/05/a-new-applecoil-is-coming-soon/#comments Mon, 05 May 2008 21:18:40 +0000 JayMeydad http://www.meydad.com/2008/05/05/a-new-applecoil-is-coming-soon/ As I blogged in the past, the fact that the website of Apple’s reps in Israel is not apple.co.il but iDigital.co.il is a big disadvantage for them, since they do not get free traffic from search queries such as “apple.co.il”, “apple in Israel” or “Apple Israel”. Instead, other sites, including this blog, which is ranked at the top of the result set on Google for these queries, are seeing an increase in traffic as the popularity of Apple products in Israel increases over time.

Well, it looks like something is cooking and soon a new home page will be launched. The question I asked myself is, by who: iDigital or Rami Prashove, the current owner of the domain? and what is going to happen to this blog’s traffic?

A new apple.co.il homepage is coming soon

]]> http://www.meydad.com/2008/05/05/a-new-applecoil-is-coming-soon/feed/ 0 Apple in Israel – part 2 http://www.meydad.com/2008/01/18/apple-in-israel-part-2/ http://www.meydad.com/2008/01/18/apple-in-israel-part-2/#comments Fri, 18 Jan 2008 20:11:38 +0000 JayMeydad http://www.meydad.com/2008/01/18/apple-in-israel-part-2/ A few weeks ago I criticized the language inconsistency and other bugs that existed on the Apple Israel web site. It’s time to follow up and see whether things have improved:

  • If you just look at the home page, then yes, the site feels more localized to Hebrew speakers. The top navigation bar uses more Hebrew labels than in the past. However, the experience across the site is still inconsistent. The home page (and many other pages on the site) serves as a simple launch pad since many of the links take the user to apple.com.

iDigital.co.il navigation bar

 

 

 

  • The support section has improved and contains plenty of content in Hebrew including quick starts, PDF guides, FAQ and more.

iDigital.co.il - broken link on home page

  • There are still annoying bugs that I don’t expect to find on an official Apple site, such as linked “Store coming soon” image  that leads nowhere, or problems with Safari for Windows (as I wrote in the previous post).

 

 

 

 

Last note – In the past few weeks, some of the top search keywords that led traffic to this blog were “apple Israel” and “apple.co.il”. I expect this to increase when iDigital starts selling the iPhone, MacBook Air and other products. I wonder when will Rami Prashove, the owner of apple.co.il, get an offer he won’t be able to refuse.

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