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	<title>Yovav (Jay) Meydad&#039;s Personal Blog &#187; Apple</title>
	<atom:link href="http://www.meydad.com/tag/apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.meydad.com</link>
	<description>Thoughts on social applications, usability, search, mobile, music and sports</description>
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		<title>How to fix Missing Personal Hotspot after iOS 5 GM upgrade</title>
		<link>http://www.meydad.com/2011/10/05/how-to-fix-the-missing-personal-hotspot-option-bug-after-the-ios-5-gm-upgrade/</link>
		<comments>http://www.meydad.com/2011/10/05/how-to-fix-the-missing-personal-hotspot-option-bug-after-the-ios-5-gm-upgrade/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 16:07:37 +0000</pubDate>
		<dc:creator>JayMeydad</dc:creator>
				<category><![CDATA[How-To]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iOS]]></category>

		<guid isPermaLink="false">http://www.meydad.com/2011/10/05/how-to-fix-the-missing-personal-hotspot-option-bug-after-the-ios-5-gm-upgrade/</guid>
		<description><![CDATA[This tip is to all of you iOS 5 developers &#8211; There is a really annoying bug in iOS 5 GM that makes the Personal Hotspot option disappear after the upgrade. Well, fixing it is easy &#8211; all you have to do is Reset Network Settings (under General&#8230;Reset&#8230;) and the good old Personal Hotspot option [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>This tip is to all of you <a href="http://www.amazon.com/iOS-Programming-Pushing-Limits-Extraordinary/dp/1119961327?tag=lifmas-20">iOS 5 developers</a> &#8211; There is a really annoying bug in iOS 5 GM that makes the Personal Hotspot option disappear after the upgrade.
<p />
<p></p>
<p>Well, fixing it is easy &#8211; all you have to do is Reset Network Settings (under General&#8230;Reset&#8230;) and the good old Personal Hotspot option will appear again.</p>
<p></p>
<p>
<div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/jaymeydad/5WWNLTyGOvoqou5dk3ODg2Sqt9ho0u6nZNeZyAzmjtxTW4UA5HQXvg6ggn8F/photo.png"><img alt="Photo" src="http://posterous.com/getfile/files.posterous.com/jaymeydad/XFB2PB0NLrsBjBfrQbpD4VIeJ1zhK5lD3LqPy7DtXx2C8d75ZDE36bL2mJbQ/photo.png.scaled.500.jpg" width="280" /></a> </div>
</p>
<p></div>
]]></content:encoded>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>OS X Lion &#8211; The 3 features that worth your $30</title>
		<link>http://www.meydad.com/2011/07/25/os-x-lion-the-3-features-that-worth-your-30/</link>
		<comments>http://www.meydad.com/2011/07/25/os-x-lion-the-3-features-that-worth-your-30/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 08:43:05 +0000</pubDate>
		<dc:creator>JayMeydad</dc:creator>
				<category><![CDATA[How-To]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://www.meydad.com/2011/07/25/os-x-lion-the-3-features-that-worth-your-30/</guid>
		<description><![CDATA[1. Preview now lets you add a signature to any PDF This is a HUGE feature. A truly disruptive one that is going to make you stop the bad habit of printing a document, signing it, scanning it to a PDF and then emailing it.  &#160; &#160; 2. Resize any window from anywhere Yes, yes, just like in Windows. No more being [...]]]></description>
			<content:encoded><![CDATA[<div><strong><span><strong>1. Preview now lets you add a signature to any PDF</strong></span></strong></div>
<div style="font-weight: normal;">This is a HUGE feature. A truly disruptive one that is going to make you stop the bad habit of printing a document, signing it, scanning it to a PDF and then emailing it.<span class="Apple-style-span" style="font-weight: 300;"> </span></div>
<p>&nbsp;</p>
<div class="p_embed p_image_embed"><img src="http://posterous.com/getfile/files.posterous.com/jaymeydad/jo7pgII98vzcbFdmnnhaOPsocxPhyDTLUJukw6vobmzmcivjyOJ7vwH4l5yH/lion_os-add-signiture.png" alt="Lion_os-add-signiture" width="450" height="220" /></div>
<p><span class="Apple-style-span" style="font-weight: normal;"><br />
&nbsp;<br />
<strong>2. Resize any window from anywhere</strong></span></p>
<div style="font-weight: normal;">Yes, yes, just like in Windows. No more being limited by either going full size (clicking on the green + button at the upper left corner) or using the resizing control at the bottom right corner of a window. Every edge got a resizing control.</div>
<p>&nbsp;</p>
<div><strong>3. Mission Control</strong></div>
<p>&nbsp;</p>
<div style="font-weight: normal;">I was never a big fan of Spaces in OS X Leopard. The process of moving windows between spaces was not easy. Mission Control is changing things dramatically. It is super easy to view all desktops (3 fingers gestures up), navigate between desktops (3 fingers left-right gesture) and move app windows between desktops. My desktop is no longer a mess.</div>
<p>&nbsp;</p>
<div>
<div class="p_embed p_image_embed"><img src="http://posterous.com/getfile/files.posterous.com/jaymeydad/Eo2OhEGtgpX3Onb6DNOwUbQMWJIX6A1wRLSxSD30HDrD7V2PwNYjAjtiHAGn/mission_control_-_mac_os_lion.png" alt="Mission_control_-_mac_os_lion" width="450" height="281" /></div>
</div>
<div>So I say, don&#8217;t hesitate. Upgrade to OS X Lion. And if you can afford spending a little bit more, buy the super sleek <a href="http://www.amazon.com/Apple-MacBook-MC965LL-13-3-Inch-VERSION/dp/B005CWHZP4?tag=lifmas-20">MacBook Air</a> which comes pre-installed with it.</div>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Unknown iOS4 Features You Should Know</title>
		<link>http://www.meydad.com/2010/06/30/unknown-ios4-features-you-should-know/</link>
		<comments>http://www.meydad.com/2010/06/30/unknown-ios4-features-you-should-know/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 21:58:49 +0000</pubDate>
		<dc:creator>JayMeydad</dc:creator>
				<category><![CDATA[How-To]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iOS4]]></category>

		<guid isPermaLink="false">http://www.meydad.com/2010/06/30/unknown-ios4-features-you-should-know/</guid>
		<description><![CDATA[Three very helpful but unknown iOS4 features you should know and use.]]></description>
			<content:encoded><![CDATA[<div class="posterous_autopost">
<div>As soon as Apple released iOS4, blogs have began posting their reviews, impressions and 101 guides on it. These posts and reviews emphasized many excellent features like Folders for Applications, Unified Mail Box, Threaded Email (similar to how Gmail works), Multitasking, iBooks and a few others.</div>
<div>Here are three features that are less known but very useful:</div>
<div>
<ul>
<li>Photo resizing when sending a photo attached to an email. Options include: small, medium, large and original size.</li>
</ul>
</div>
<blockquote style="margin: 0 0 0 40px; border: none; padding: 0px;">
<div><img src="http://posterous.com/getfile/files.posterous.com/jaymeydad/NEN2pjUkqboSLJXcDMEz3CDlagsa6PuB6gNIbvHwo7JGwwW9eowD9JRFzc51/iOS4-resize_photo_before_email.png" alt="" width="320" height="480" /></div>
</blockquote>
<div></div>
<div>
<div>
<ul>
<li>Copy a phone number and paste it into the dialer. No need to memorize or write a number on a piece of paper and then key it in. All you need to do is copy a phone number into the clipboard, then open the phone app, switch to the dialer tab and put your finger on the number display area until the Paste menu becomes visible. Voilà.</li>
</ul>
</div>
</div>
<blockquote style="margin: 0 0 0 40px; border: none; padding: 0px;">
<div><img src="http://posterous.com/getfile/files.posterous.com/jaymeydad/aNd5fjrZsPfeqfsHSgge21BYOLQSoulHdsQdGfLDb7WUnJnnmWnWAk19Ywni/iOS4-paste_phone_number_to_dia.png" alt="" width="320" height="480" /></div>
</blockquote>
<div>
<div>
<ul>
<li>Character count in text message compose window. Very useful for the ones who don&#8217;t have an unlimited text messaging plan and want to make sure a text message does not exceed 160 chars</li>
</ul>
</div>
</div>
<blockquote style="margin: 0 0 0 40px; border: none; padding: 0px;">
<div>
<div><img src="http://posterous.com/getfile/files.posterous.com/jaymeydad/RBJ3M2CxOYIyj540KRQGQ8laLwC07IoYK91ghZCzTQ7FloCeidx4zFwCPNIE/iOS4-char_count_in_text_messag.png" alt="" width="320" height="480" /></div>
</div>
</blockquote>
<p style="font-size: 10px;"><a href="http://posterous.com">Posted via email</a> from <a href="http://jaymeydad.posterous.com/unknown-ios4-features-you-should-know">Jay Meydad&#8217;s Posterous</a></p>
</div>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How To Speed Up iPhone&#8217;s iOS4 Upgrade Process By 90%</title>
		<link>http://www.meydad.com/2010/06/22/how-to-speed-up-iphones-ios4-upgrade-process/</link>
		<comments>http://www.meydad.com/2010/06/22/how-to-speed-up-iphones-ios4-upgrade-process/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 16:00:20 +0000</pubDate>
		<dc:creator>JayMeydad</dc:creator>
				<category><![CDATA[How-To]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Backup]]></category>
		<category><![CDATA[iOS4]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Upgrade]]></category>

		<guid isPermaLink="false">http://www.meydad.com/?p=1500</guid>
		<description><![CDATA[How to speed up iPhone's iOS4 upgrade process by cutting the backup time by 90%]]></description>
			<content:encoded><![CDATA[<p>Yesterday Apple <a href="http://www.apple.com/iphone/softwareupdate/">released</a> the much anticipated iOS4 and I decided to upgrade my iPhone 3G to it.</p>
<p>The upgrade process is managed by iTunes and has three steps:<br />
1. Backup existing data files<br />
2. Download the ~350MB OS file<br />
3. Copy &#038; install files to the iPhone</p>
<p>For some unknown reason, the backup process takes a long longer than a typical backups that happen whenever you sync your phone. It could even take 2-3 hours (!) if you have lots of data on your device.</p>
<p>While I was doing it, the progress bar moved very very slow and gives the feeling that the process is hung. In addition, whenever you get a phone call the process terminates and you have to restart it. </p>
<p>After spending about 3-4 hours on 2-3 failed tries I tried a work-around that worked well and cut up the backup process time by 90%. If you are one of the <a href="https://twitter.com/#search?q=ios4%20slow%20backup">many</a><br />
who are experiencing the same issue, you might want to give it a try:</p>
<p>Before backup &#038; upgrade, sync your iPhone one more time with minimal amount of data one it. This means that you have to delete all music, video, photos and apps that are on it (but leave mail, calendar, notes and other important settings). The steps for doing that are:</p>
<p>1. Connect your iPhone to your computer but DO NOT start the upgrade process<br />
2. Select the Apps, Music, Videos, Photos tabs and uncheck the main Sync checkbox<br />
3. Then sync your one more time iPhone. This will free up most of the disk space on your iPhone. Once this sync is completed you should see it in the Capacity bar that is displayed on the Summary tab<br />
4. Finally, start the Upgrade process by clicking on &#8220;Check for Update&#8221; button in iTunes&#8217;s iPhone&#8217;s Summary tab<br />
5. Backup should take about 5 minutes and the entire upgrade process should be over within 20 minutes. </p>
<p>Welcome to iOS4. Enjoy.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Welcome Little iPad Brother</title>
		<link>http://www.meydad.com/2010/01/28/welcome-little-ipad-brother/</link>
		<comments>http://www.meydad.com/2010/01/28/welcome-little-ipad-brother/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 18:47:26 +0000</pubDate>
		<dc:creator>JayMeydad</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[improvisation]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[pianist]]></category>
		<category><![CDATA[piano]]></category>
		<category><![CDATA[roy zu-arets]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.meydad.com/?p=1426</guid>
		<description><![CDATA[Roy&#8217;s interpretation to Steve Jobs&#8217;s iPad announcement and what would his older brother, the iPhone, say/sing.]]></description>
			<content:encoded><![CDATA[<p><a href="http://en.wikipedia.org/wiki/Roy_Zu-Arets">Roy&#8217;s</a> interpretation to Steve Jobs&#8217;s iPad announcement and what would his older brother, the iPhone, say/sing. </p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/LiahJ-ZHdu8&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LiahJ-ZHdu8&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
]]></content:encoded>
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		</item>
		<item>
		<title>How to easily listen to Israeli Radio Stations on iPhone &amp; iPod Touch (part 3)</title>
		<link>http://www.meydad.com/2010/01/26/how-to-easily-listen-to-israeli-radio-stations-on-iphone-ipod-touch-part-3-2/</link>
		<comments>http://www.meydad.com/2010/01/26/how-to-easily-listen-to-israeli-radio-stations-on-iphone-ipod-touch-part-3-2/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 16:35:46 +0000</pubDate>
		<dc:creator>JayMeydad</dc:creator>
				<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA["Internet Radio"]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Israeli Music]]></category>
		<category><![CDATA[Israeli Radio]]></category>
		<category><![CDATA[Radio]]></category>

		<guid isPermaLink="false">http://www.meydad.com/2010/01/26/how-to-easily-listen-to-israeli-radio-stations-on-iphone-ipod-touch-part-3-2/</guid>
		<description><![CDATA[I have been getting many questions &#38; comments about my two posts on how to listen to Israeli radio stations on the iPhone and iPod Touch using the FStream app (here). That&#8217;s the &#8220;price&#8221; I had to pay for being ranked first on google for queries like &#8220;israeli radio on iphone&#8221;. Hopefully this post will [...]]]></description>
			<content:encoded><![CDATA[<p>I have been getting many questions &amp; comments about my two posts on how to listen to Israeli radio stations on the iPhone and iPod Touch using the FStream app (<a href="http://www.meydad.com/2009/11/28/listen-to-more-israeli-radio-stations-on-your-iphone-ipod-touch/" target="_blank">here</a>). That&#8217;s the &#8220;price&#8221; I had to pay for being ranked first on google for queries like &#8220;israeli radio on iphone&#8221;. Hopefully this post will provide answers to many of the questions.</p>
<p>Recently a new free application was released to the App Store called &#8220;Visual Radio&#8221; (<a href="http://itunes.apple.com/us/app/visual-radio/id349946750?mt=8" target="_blank">download link</a>). It was developed in Israel by Unicell and it offers the capability to listen to over 10 stations using a clean and elegant user interface.</p>
<p>Unlike the FSTream solution which requires configuring the radio stations&#8217; streams urls into the app and changing the urls whenever those change, Visual Radio comes pre-configured with many radio stations which leads to an easy &#8220;install and play&#8221; experience. A few stations are still missing and I hope the Unicell team there will add them soon. Other nice features include:</p>
<p>1. Radio Dial that lets you preview what song is being played in a station before actually switching to it &#8211; big time saver</p>
<p><img src="http://posterous.com/getfile/files.posterous.com/jaymeydad/Zjy19BycOCeDcKUrGEdsqT36rPAnbFdTibhDcJPi2JqVvaowHVLTts3ntw9p/2Visual_Radio_-_Israeli_radio_a.png" alt="Visual Radio - Israeli radio app for iphone - dial with preview" width="240" /></p>
<p>2. Displaying artist and song names</p>
<p><img src="http://posterous.com/getfile/files.posterous.com/jaymeydad/yg3uW7oy50kvWlhbSPLCkLiVwQPqgfsqo5T1OuyvECwfYAuNTcJNFBnJx7cL/Visual_Radio_-_Israeli_radio_a.png" alt="Visual Radio - Israeli radio app for iphone - artist photo" width="240" /></p>
<p>3. Song’s lyrics (when available)</p>
<p><img src="http://posterous.com/getfile/files.posterous.com/jaymeydad/Q38r3kXfF1B9rErWvsY2IKMb6XyhsI4npQJhcbPWB2D1UfaxorjL0GkCzAju/0Visual_Radio_-_Israeli_radio_a.png" alt="Visual Radio - Israeli radio app for iphone - lyrics" width="240" /></p>
<p>4. Programming for every station</p>
<p><img src="http://posterous.com/getfile/files.posterous.com/jaymeydad/dGFSZmGoAhLr4OjoQWJEZdmIUdpPWHKJDM2r8YjaBb8SqXGnmLpgCMXvqkeJ/1Visual_Radio_-_Israeli_radio_a.png" alt="Visual Radio - Israeli radio app for iphone - programming" width="240" /></p>
<p>Kudos for the Unicell team for a great app. One small tip to the developers &#8211; change the app name to say something like &#8220;Visual Israeli Radio&#8221; so people who search iTunes will be able to easily find it.</p>
<p><br style="font-family: tahoma,sans-serif;" /></p>
<p style="font-size: 10px;">Posted via email from <a href="http://jaymeydad.posterous.com/how-to-easily-listen-to-israeli-radio-station-0">jaymeydad&#8217;s posterous</a></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>AutoParenth &#8211; Microsoft Excel&#8217;s Most Desired Function</title>
		<link>http://www.meydad.com/2009/01/07/autoparenth-microsoft-excels-most-desired-function/</link>
		<comments>http://www.meydad.com/2009/01/07/autoparenth-microsoft-excels-most-desired-function/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 01:43:53 +0000</pubDate>
		<dc:creator>JayMeydad</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Excel]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Office]]></category>

		<guid isPermaLink="false">http://www.meydad.com/?p=520</guid>
		<description><![CDATA[I was using Microsoft Excel the other day and had that Eureka moment. I typed in a simple formula that had a closing parenthesis but forgot to put an opening parenthesis. An error message popped up and I realized that I have been getting that same error message, for doing the same mistake, ever since [...]]]></description>
			<content:encoded><![CDATA[<p style="clear: both">I was using Microsoft Excel the other day and had that Eureka moment. I typed in a simple formula that had a closing parenthesis but forgot to put an opening parenthesis. An error message popped up and I realized that I have been getting that same error message, for doing the same mistake, ever since I have been using Excel. And even though Microsoft has released several Excel versions along these years, this specific problem has been carried from version to version without getting an elegant solution.</p>
<p style="clear: both">
<p style="clear: both"><a class="image-link" href="http://www.meydad.com/wp-content/uploads/2009/01/microsoft-excel-error-message2.png"><img class="linked-to-original" style=" text-align: center; display: block; margin: 0 auto 10px;" src="http://www.meydad.com/wp-content/uploads/2009/01/microsoft-excel-error-message1.png" alt="" width="380" height="258" /></a>I am pretty sure that the same exact error happens to millions of users every day, and many of them are clueless and do the same thing &#8211; they get frustrated, delete the formula that has a minor error and start over.</p>
<p style="clear: both">So, here&#8217;s my suggestion to a very simple killer feature &#8211; AutoParenth. Excel should automatically add an opening parenthesis whenever it detects that a cell: (a) has a function (first character inside the cell is minus, plus or the equal signs) and (b) it has a closing parenthesis. This feature should be built similar to the AutoCorrect feature to give the users greater control.</p>
<p style="clear: both">If that&#8217;s too difficult to implement, Excel should at least provide an informative error message, just like Apple Numbers and Google Docs do. This is such a common error that a specific error message with clear instructions is necessary.</p>
<p style="clear: both">
<p style="clear: both; text-align: center;"><a class="image-link" href="http://www.meydad.com/wp-content/uploads/2009/01/apple-numbers-error-message7.png"><img class="linked-to-original aligncenter" style=" display: inline; float: left; margin: 0 10px 10px 0;" src="http://www.meydad.com/wp-content/uploads/2009/01/apple-numbers-error-message6.png" alt="" width="378" height="202" align="left" /></a><br style="clear: both" />Apple Numbers informative error message.</p>
<p style="clear: both"><a class="image-link" href="http://www.meydad.com/wp-content/uploads/2009/01/google-docs-error-message4.png"><img class="linked-to-original" style=" display: inline; float: left; margin: 0 10px 10px 0;" src="http://www.meydad.com/wp-content/uploads/2009/01/google-docs-error-message3.png" alt="" width="380" height="134" align="left" /></a><br style="clear: both" />Google Docs also provides enough information to guide the user.</p>
<p style="clear: both">
<p style="clear: both">I hope that someone at the Microsoft Office team will read this post and add this request to their todo list.</p>
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			<wfw:commentRss>http://www.meydad.com/2009/01/07/autoparenth-microsoft-excels-most-desired-function/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Is Google running a campaign on Jailbroken iPhones?</title>
		<link>http://www.meydad.com/2008/12/21/is-google-running-a-campaign-on-jailbroken-iphones/</link>
		<comments>http://www.meydad.com/2008/12/21/is-google-running-a-campaign-on-jailbroken-iphones/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 14:54:44 +0000</pubDate>
		<dc:creator>JayMeydad</dc:creator>
				<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.meydad.com/2008/12/21/is-google-running-a-campaign-on-jailbroken-iphones/</guid>
		<description><![CDATA[Interesting. Google is running a campaign on iPhones via AdMob to promote the google voice search app. I saw it on QuickGold which is an app (great one &#8211; the Quicksilver version for iPhone) that can be installed only on a jailbroken iPhone. This makes me wonder, does Google, a long time Apple partner, advertise [...]]]></description>
			<content:encoded><![CDATA[<p>Interesting. Google is running a campaign on iPhones via AdMob to promote the google voice search app.</p>
<p>I saw it on QuickGold which is an app (great one &#8211; the Quicksilver version for iPhone) that can be installed only on a jailbroken iPhone. </p>
<p>This makes me wonder, does Google, a long time Apple partner, advertise on semi-illigal applications? Or is that a RON type of buy?</p>
<p><a href="http://www.meydad.com/wp-content/uploads/2008/12/p-480-320-a7e0f874-f703-4385-939b-eb7397c0ea9f.jpeg"><img src="http://www.meydad.com/wp-content/uploads/2008/12/p-480-320-a7e0f874-f703-4385-939b-eb7397c0ea9f.jpeg" alt="" width="200" height="300" class="alignnone size-full wp-image-364" /></a></p>
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		<title>Apple in Israel &#8211; part 3</title>
		<link>http://www.meydad.com/2008/04/21/apple-in-israel-part-3/</link>
		<comments>http://www.meydad.com/2008/04/21/apple-in-israel-part-3/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 07:17:48 +0000</pubDate>
		<dc:creator>JayMeydad</dc:creator>
				<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple.co.il]]></category>
		<category><![CDATA[COMVention]]></category>
		<category><![CDATA[iDigital]]></category>
		<category><![CDATA[Israel]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[one-to-one]]></category>
		<category><![CDATA[TheMarker]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.meydad.com/2008/04/21/apple-in-israel-part-3/</guid>
		<description><![CDATA[Last week, when I was at the TheMarker COM.Vention in Isreal, I noticed the presence of a very impressive Apple booth on the Expo floor. It was very nice and added to the feeling that this is a true international event (beyond the fact the program was in English and dozens of speakers and many [...]]]></description>
			<content:encoded><![CDATA[<p>Last week, when I was at the TheMarker COM.Vention in Isreal, I noticed the presence of a very impressive Apple booth on the Expo floor. It was very nice and added to the feeling that this is a true international event (beyond the fact the program was in English and dozens of speakers and many attendees arrived from the US and Europe).</p>
<p>While I was at the Apple booth, I was looking for one of the iDigital mangers to provide some tips &amp; feedback, but since I could not find any of the managers, I will use this post to do it.</p>
<p>Since I first blogged my thoughts about <a href="http://www.meydad.com/2007/11/26/apple-in-israel/">Apple&#8217;s web site in Israel</a>, I have been receiving questions and comments from people who visited Israel, purchased an Apple product there, and later on had a need for customer support. Since iDigital&#8217;s web site is only in Hebrew they could not find their answer there, and so using the help of Google, these people searched and landed on my blog. I was glad to help as much as I could with basic questions &amp; translations, but did not have answers to all of their questions. So, here&#8217;s tip #1 for the iDigital team &#8211; create an &#8220;English&#8221; page with at least &#8220;contact us&#8221; information. You&#8217;d be surprised how many people who do not read Hebrew are looking for a way to contact you.</p>
<p>Anyway, the last question I received was from a woman who was looking for the customer support phone number for iPod, so I visited iDigital&#8217;s website and saw that they have recently started offering group workshops and one-to-one training, similar to the training programs that are available at Apple stores across the US. These are great news for Mac users in Israel (but still not for iPhone users since it is not officially sold there yet and therefore not supported) but there is one difference that makes it look somewhat wrong in my point of view &#8211; the price.</p>
<ul>
<li>Workshops &#8211; In the US, group <a href="http://www.apple.com/retail/workshops/">workshops</a> are free and cover a wide range of topics (I sat on a few in the past and learned a lot), but in Israel they cost <a href="http://train.idigital.co.il/">a small fee</a> and they are limited only to &#8220;Introduction to Mac OS&#8221;</li>
<li>One to One &#8211; In the US, one to one training personal training costs an annual fee of $99, but in Israel you pay 225 Shekels/hour &#8211; roughly $65/hour. I can understand why these private sessions who are done at the client&#8217;s house (since there are not Apple stores in Israel) would cost more, but still, the price difference between one to one training is ridiculous.</li>
</ul>
<p>So here is tip #2 &#8211; if you really want to build a market share, look at how things are done where Apple is gaining market share, and then mimic. Only good things could happen if you would do that.</p>
<div id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:1bafa1a6-2c98-469d-ba7b-58528a9fd6cc" class="wlWriterSmartContent" style="padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px">Technorati Tags: <a rel="tag" href="http://technorati.com/tags/Apple">Apple</a>,<a rel="tag" href="http://technorati.com/tags/iDigital">iDigital</a>,<a rel="tag" href="http://technorati.com/tags/Israel">Israel</a>,<a rel="tag" href="http://technorati.com/tags/TheMarker">TheMarker</a>,<a rel="tag" href="http://technorati.com/tags/COMVention">COMVention</a>,<a rel="tag" href="http://technorati.com/tags/one-to-one">one-to-one</a>,<a rel="tag" href="http://technorati.com/tags/Training">Training</a>,<a rel="tag" href="http://technorati.com/tags/Mac">Mac</a>,<a rel="tag" href="http://technorati.com/tags/iPhone">iPhone</a></div>
<p></p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<title>Have you booked your MacBook Air test drive?</title>
		<link>http://www.meydad.com/2008/03/26/have-you-booked-your-macbook-air-test-drive/</link>
		<comments>http://www.meydad.com/2008/03/26/have-you-booked-your-macbook-air-test-drive/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 16:53:59 +0000</pubDate>
		<dc:creator>JayMeydad</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[car dealer]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Macbook Air]]></category>

		<guid isPermaLink="false">http://www.meydad.com/2008/03/26/have-you-booked-your-macbook-air-test-drive/</guid>
		<description><![CDATA[Just received this email from Apple who is using car dealers marketing tactics to get users to try the new MacBook Air. Very smart! I was just wondering &#8211; are we going to see blue, yellow and red balloons rising above Apple stores&#8230;? Technorati Tags: Apple, MacBook Air, email marketing, car dealer, test drive]]></description>
			<content:encoded><![CDATA[<p>Just received this email from Apple who is using car dealers marketing tactics to get users to try the new MacBook Air. Very smart!</p>
<p>I was just wondering &#8211; are we going to see blue, yellow and red balloons rising above Apple stores&#8230;?</p>
<p><img style="margin: 5px" height="475" alt="MacBook Air Test Drive Invite" src="http://www.meydad.com/wp-content/uploads/2008/03/macbookair-test-drive-invite.jpg" width="640" /></p>
<div class="snap_noshots">Technorati Tags: <a href="http://technorati.com/tags/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tags/MacBook%20Air" rel="tag">MacBook Air</a>, <a href="http://technorati.com/tags/email%20marketing" rel="tag">email marketing</a>, <a href="http://technorati.com/tags/car%20dealer" rel="tag">car dealer</a>, <a href="http://technorati.com/tags/test%20drive" rel="tag">test drive</a></div>
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