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Tag Archives: Branding
The Sprite Zero can that can’t be missed
This green stay-tab opener is a very cool branding element. It really makes the cans stand out in the fridge.I have not seen other soft drink brands with colored tabs but after this one I am sure others will follow. … Continue reading
Posted in Advertising, Design, Marketing
Tagged Advertising, Branding, Marketing, Product Design, Sprite
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Tropicana Orange Juice Gets A New Design – The Old Carton
Consumers are consumers no matter what online service or product they use. Once we use a product and like it, we are emotionally attached to it and become very passionate about it. This has not changed for years, but in … Continue reading
Posted in Marketing, Social Media
Tagged Branding, Facebook, Logo Design, Marketing, Packaging, PepsiCo, Re-Branding, Re-Packaging, Social Applications, Social Media, Tropicana, Usability
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How Not To Re-Brand: Tropicana Orange Juice
I was buying groceries the other day when I noticed cartons of a new orange juice brand on the shelves. Well, it took me about 5 seconds and a much closer look at the package to realize that that was … Continue reading
Posted in Advertising, How-To, Marketing
Tagged Branding, Logo Design, Marketing, Re-Branding, Re-Packaging
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"Who’s home page is that" Question
Which company uses this image as the primary home page image? hint – a web one… Leave your guesses/answers in comments, I will post the answer tomorrow. UPDATE: The correct answer is Skype and not IKEA – although it looks … Continue reading