Yovav (Jay) Meydad's Personal Blog » Campaign Credibility http://www.meydad.com Thoughts on social applications, usability, search, mobile, music and sports Sun, 05 Feb 2012 08:46:15 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Yeh, Right! http://www.meydad.com/2008/11/04/yeh-right/ http://www.meydad.com/2008/11/04/yeh-right/#comments Wed, 05 Nov 2008 02:35:53 +0000 JayMeydad http://www.meydad.com/?p=398 I saw this Chevron ad for the “I will use less energy” campaign. Check it out. Doesn’t it sound really good?

Well, to me, despite the cool domain name, the sleek website and the fancy energy saving calculators you can find there, this campaign suffers from a serious advertising credibility issue. After all, just 3 days ago Chevron posted their best ever quarterly earnings…

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