Yovav (Jay) Meydad's Personal Blog

Back in Oct 2008 Yahoo was testing a new homepage. This version of the homepage has not become live yet and probably won’t given the fact that Yahoo has now a new CEO, Carol Bratz, that has a very clear vision for the company. A vision that is also reflected in the new version of the homepage I just got (probably as part of a small percentage test Yahoo is running) – big focus on search, display advertising and a better portal to generate more page views on the Yahoo network.

Couple of observations:

• The header height was shaved by a few pixels, the Yahoo logo was moved right next to the search box instead of above it, and almost all of the essential information is viewable above the fold! pretty impressive that Yahoo was able to achieve that without getting eliminating links and content that is on the current homepage

• The expandable tabs that are used in the left side bar (called Favorites) make the home page extremely extensible with all sorts of information and applications, from Yahoo properties (Finance, Messenger, Flickr, movies) and partners (eBay, NPR, BBC, and more). It is also great for advertising since there is a medium rectangle ad (most desirable ad size on the market) on every tab. This should increase the number of home page ad impressions sagnificantly. Anyone wanys to model what it will do to the stock price?

• Yahoo clearly wants you to do more searches and that’s why they moved the “popular searches” box to the top and made it so prominent

• Yahoo also wants to regain their position as a portal to the Yahoo network. That’s why they:

(a) placed the link “View Yahoo! Sites” which expands to a directory of all the Yahoo sites at the top of the Favorites left bar

(b) moved the articles section to the top and increased its size from 5 to 10 links

• One very interesting application that was pre-installed for me on the favorites bar was MySpace. I wonder if that is a first sign for a deal that might happen between MySpace/FIM and Yahoo (the Google deal is supposed to end in mid 2010) or is that just a traffic aquisition campaign mySpace is running on Yahoo

Overall, I like the new design. It is lighter, cleaner and the information is organized in a more logical and accessible way compared to the existing homepage. Who knows, if this version will eventually become the live one, I might switch my homepage back to Yahoo like in the good old days.

Update: According to Sillicon Alley Insider, this new homepage is not a test but a phased rollout.

Here are some photos of the new design

[Show as slideshow]

[View with PicLens]

While doing a search on eBay I noticed an invitation to try their new search at the Playground. I took the plunge and immediately liked the new experience and that fact it became cleaner, more visual and with better search refinement controls – just like how a product search should be (see Like.com, thefind.com, PriceGrabber.com and others).

Here are a few additional observations on the new interface:

• The active search criteria is clearly displayed above the result set. The user does not have to guess which options are on. In the old version it was more difficult and less clear – the user had to look at the drop downs located at the long left column (often this required scrolling). In the new interface, it is also very easy to remove a criteria using the red [x]. One things that would be a nice addition is the ability to add multiple options from the same category where it is applicable (for example – Brand or Technology)

• As can be seen in the image above, a new mode for viewing results was added called “Snapshot”. It displays a tile of product images and when mousing over an image additional information is being displayed — just like Snap’s Snap Shots. This makes me wonder – is “Snap Shot” becoming a generic term (and verb) similar to what happened to Xerox and Google…?

• The “Refine your Search” left column was redesigned and is now cleaner, shorter and displays most of the options above the fold line. This was achieved by moving some of the less frequently used options into a popup window (although some design work is still required to make sure all options are visible and there is not need to scroll), the usage of cleaner controls like the price slider (very popular on travel search sites like Kayak and Farechase) and simple controls instead of check boxes and drop downs.

Bottom line – Kudos to the eBay team for creating an improved search experience. My only suggestion to you – add a “Filter by Color” option where applicable (Clothing, Shoes, Accessories and more).

Update: Renee VonBergen, a sr. manager for buyer experience at eBay, corrected me – a color slider is available in certain categories. The direction is really good but could be improved:

• It would be helpful to see it on more products – some people pick their cell phone or guitar by the color
• If you pick a color that returns no results, you get to something that is similar to a dead-end. In this case it would be helpful (for both eBay and the user) to get recommendations to similar products (“We could not find green shoes but we have blue ones”)