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Posts Tagged ‘Facebook’

Social Media Services As A Growing Source Of Traffic

March 12th, 2009 2 comments

My blog gets a fairly small number of visitors and page views every month. But just like TechCrunch, Fred Wilson and Sean Percival, I decided to take a look at my Google Analytics account and see how much link love social media services like Twitter, Facebook and others send here.

Below is February 09 referring sites data and a couple of observations:

  • February was not a usual month for this blog in term of traffic. At the begining of the month, my Tropicana’s poor re-branding post was picked by FastCompany and the blog recieved (and still continues to) large number of readers.
  • As pointed out by the bloggers I mentioed above, social media services are becoming major traffic drivers in the overall mix of referring sites. Specifically in my blog’s case, StumbleUpon, Twitter, Ginx (a Twitter interface), Facebook and Outbrain appear high on the list. In addition, their positions improved compared to previous months.
  • Users referred by social media services seems to be of “better quality” than users referred by Google. These users tend to spend more time and often read more than the specific page they land on. In addition, a smaller percentage of them, compared to users referred by search engines, hit the browser’s Back button immediately after seeing the landing page (bounce rate %).

I will keep following whether this trend continues to grow over time and post about it.

meydad_com - referring sites feb 2009



Tropicana Orange Juice Gets A New Design – The Old Carton

February 23rd, 2009 5 comments

Consumers are consumers no matter what online service or product they use. Once we use a product and like it, we are emotionally attached to it and become very passionate about it. This has not changed for years, but in current days, we (the consumers) have powerful tools such as blogs, twitter and facebook, to express ourselves quicker, louder in order to make a change.

Seeing companies make a (stupid) decision and then revert back as a result of users protesting against it using all sorts of social media applications is a pretty common thing in the online world. The last example was Facebook and its T&C fiasco. Seeing more an more big offline companies acting the same way is a nice surprise for me.

Take these two sentences:

“We underestimated the deep emotional bond they had with the original packaging. Those consumers are very important to us, so we responded.”

“I feel it’s the right thing to do, to innovate as a company. I wouldn’t want to stop innovating as a result of this. At the same time, if consumers are speaking, you have to listen.”

If you think they were told by Mark Zuckerberg or another executive of some popular web company you are wrong. They were said by Neil Campbell, president at Tropicana North America, who is about to announce today, according to the NYTimes, that Tropicana is going to scrap the new packaging and return to the old one. Why? Because we , including myself on this blog, complained about the new design and asked for the old one.

Just like Wheeler & Katz wrote in their book “Brand Atlas, Branding Intelligence Made Visible” : “Stay customer centric. The best brand decisions can only be made with the customer’s needs and experiences in mind. See the world through the eyes of your customers.”

So, I applaud to PepsiCo for listening to its loyal customers and acting fast. I can’t wait to see the good old carton, with orange & straw, in stores.



LinkedIn Company News Feature — First Impression

February 25th, 2008 1 comment

LinkedIn seems to be releasing a lot of new products lately. Yesterday they released their iPhone version.  Today, I noticed a new feature – Company News (still in beta) are displayed at the top of the member’s dashboard. This feature, built similar to Facebook’s news feed, presents the recent news about the companies I have worked at  (and their competitors/industry) based on my LinkedIn profile.

To make this feature useful and intriguing enough to interact with, I think that the sorting algorithm needs to get improved. Don’t just sort the stories by their popularity (strong bias toward large companies such as AOL in my case) or release date but factor in the employment dates and penalize stories from/about companies I worked at long ago. After all, I care very little about a place I worked at 5 years ago but I am very interested to learn what is written about my current company or the one I recently left.

I have the feeling that for many start-up employees who used to work at big companies this is going to be a common issue, which could affect the user engagement and adoption of the “Company News” feature . I am curious to see how this feature is going to evolve over time and I hope to see some end user’s controls being added to help fine tune the experience.

LinkedIn - News feature

 



Social Platform or Social Party?

November 2nd, 2007 No comments

Oh_the_Smell Google OpenSocial vs. Facebook F8 – Doesn’t it look, feel and smell like Isreali, or actually any country’s, politics?

Coalitions are being formed. PR spins are created trying to set the public opinion. The one you voted for yesterday will most likely disappoint you tomorrow. And no one asks the people (users) what really bothers them.

I wonder whether political/strategic advisors were also hired to run those campaigns.

 

 

photo credit: mattyfacex

The Missing Label

October 25th, 2007 No comments

Since June ’07, a MyBlogLog user can add services to his profile. These are the user’s online identities on over 30 popular social services (Digg, Facebook, Flickr, Twitter, YouTube, del.icio.us and others). This is very useful and creates a richer profile.

But viewing someone’s profile and figuring out which username belongs to which service is a frustrating process that involves trial and error. Labels (text or favicons) would greatly help here.

Make labels for data fields distinctive, so that they will not be readily confused with data entries, labeled control options, guidance messages, or other displayed material.” (Jakob Nielsen, Sixty Guidelines)

No labels on MyBlogLog user profile pages