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Tag Archives: Marketing
The Sprite Zero can that can’t be missed
This green stay-tab opener is a very cool branding element. It really makes the cans stand out in the fridge.I have not seen other soft drink brands with colored tabs but after this one I am sure others will follow. … Continue reading
Posted in Advertising, Design, Marketing
Tagged Advertising, Branding, Marketing, Product Design, Sprite
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Tropicana Orange Juice Gets A New Design – The Old Carton
Consumers are consumers no matter what online service or product they use. Once we use a product and like it, we are emotionally attached to it and become very passionate about it. This has not changed for years, but in … Continue reading
Posted in Marketing, Social Media
Tagged Branding, Facebook, Logo Design, Marketing, Packaging, PepsiCo, Re-Branding, Re-Packaging, Social Applications, Social Media, Tropicana, Usability
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How Not To Re-Brand: Tropicana Orange Juice
I was buying groceries the other day when I noticed cartons of a new orange juice brand on the shelves. Well, it took me about 5 seconds and a much closer look at the package to realize that that was … Continue reading
Posted in Advertising, How-To, Marketing
Tagged Branding, Logo Design, Marketing, Re-Branding, Re-Packaging
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How to get people into your company’s booth
So, you have decided to present at a conference, spent thousands of dollars on the booth space, renting or shipping equipment, ordering schwags to give away to people, staffing the booth and more. How do you make sure you will … Continue reading
Posted in Marketing, Snap Shots
Tagged Booth Tactics, Marketing, Snap, Snap Shots, Web 2.0 Expo
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Scream with your mouth shut
As Jon Burg said in his post – how powerful would it be if a marketer could get your attention by not screaming at all? The challenge is to connect an event like this, which captures peoples’ attention, to an … Continue reading
Apple in Israel
A few weeks ago, a new company bought the license to sell Apple product in Israel. Today, I read an interview with Eran Tor, the GM of that company, iDigital, and one of his quotes caught my attention: ×ין משרד … Continue reading
I can’t wait to grab a seat
Virgin America campaign’s tag line, ”Grab a Seat”, is brilliant and the online campaign they had just began looks phenomenal. I saw their ads earlier today, visited their super modern, elegant & sexy web site, and immediately knew that my next flight … Continue reading
Recommendations…
I forgot to twitter while I went out on Saturday night. So, here are some recommendations from a very enjoyable evening… Go and watch Death at a Funeral. A British comedy with humor that can be sometimes sophisticated and sometimes pretty … Continue reading