The last time we used VistaPrint was two or three years ago. My wife created business cards using their service and I remembered a fair experience. Since then, for a couple of years, VistaPrint has been sending me all sorts of promotional emails several times a week. Most people think that these folks are pretty good at spamming their customers, but I think differently. Probably because at my previous role as VP of Products at Spark Networks one of my team’s responsibilities was email marketing, and I know how complex email marketing campaigns and systems could become. And so, when I look at these types of things it is not from a regular users prespective.

In a nutshell, VistaPrints email marketing efforts are great for:

• They have dozens of campaigns running simultaneously. There is an offer for everyone.
• There is a clear connection between the offer received via email and the website experience. Emails are always tied to promotion codes.
• Emails are being sent several times every week. VistaPrint never drops the ball and ensures they are always on your mind. Or at least in your inbox.
• VistaPrint also offers personalized emails with dynamic content based on customers status. For example, if you start a project and then leave in the middle without completing it, within less than 24 hours you will get an email, that contains a preview of your current work and an additional discount. Just come back and complete the project. This is not that trivial when done at large scale.

I think that what VistaPrint is doing is pretty impressive for an eMarketer, and anyone who has an email marketing component in his marketing activities should look into them and learn.

The only negetive thing I could say is that as a customer you have to pay for everything on their site (very good for their business though), including for a PDF version of the file designed. So, I just waited for the shipping to arrive and last night I scanned the brochure and uploaded it.

My wife likes the result and so do I. And so, if you live in the greater Los Angeles area, San Fernando valley or Ventura county and looking for a birth doula or a private prenatal yoga instructor, you should check her brochure (below) and website – BirthSpeak