Tag Archives: Re-Branding

Tropicana Orange Juice Gets A New Design – The Old Carton

Consumers are consumers no matter what online service or product they use. Once we use a product and like it, we are emotionally attached to it and become very passionate about it. This has not changed for years, but in … Continue reading

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How Not To Re-Brand: Tropicana Orange Juice

I was buying groceries the other day when I noticed cartons of a new orange juice brand on the shelves. Well, it took me about 5 seconds and a much closer look at the package to realize that that was … Continue reading

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Posted in Advertising, How-To, Marketing | Tagged , , , , | View Comments