Jay Meydad's Life Mashup

I just experienced the new video in print format and was blown away. As you flip through the magazine pages and get to the video ad page, the CBS video starts playing. You can then choose other videos by clicking on the “menu buttons” that appear below. Video and sound quality are very good and there won’t be a single user that won’t stop and listen/interact with this new tech.

I am not sure how popular this new advertising format will become since there are only a handful of advertisers that can spend a 7 figure on this type of campaign (CBS & Pepsi for example and probably a few other Super Bowl ad buyer), but the technology, innovation and implementation are very impressive.

Get yourself a copy of the latest edition of Entertainment Weekly to experience the magic.

Macbook Air is not the only creative thing Apple came out with this week.

Today Apple started running a new campaign for Leopard. I saw it on the home page of the New York Times. In this 30 seconds ad (which you will want to watch it again and again – trust me), the PC guy climbs the ladder and breaks out from the Half Page Ad unit to the Leaderboard, hangs the "NOT" sign while talking with Mac and then goes down the ladder. The synchronization between the two ad units is perfect and the experience is fun and engaging.

Can you imagine that? There are web products that are dying to get to the level of user engagement this ad has. Harry up and watch it yourself on NYTimes.com