The exhibit floor is pretty compact with about 50 companies that have a presence here. Once cool product has caught my attention so far. It is called Snaptell (no connection to Snap.com) and it offers image recognition based mobile marketing.

One of their offering is called Mobile Movie Explorer, which is a very impressive mashup of mobile & web technologies. Snaptell utilized Amazon’s web services and their image recognition technology to provide movie reviews sent back to the phone. Try it – simply take a picture of the cover any DVD movie with your camera phone, send it to dvd@snaptell.com, and check your email.