Can someone tell the folks at TheMarker.com that they should make their site compatible with Firefox 3. For some unknown reason, the site crashes the browser seconds after the home page starts loading.
This is really annoying, especially since beta versions and release candidates were avaliable for testing months ago.
P.S.
I did not link TheMarker simply because I don’t want your browser to crash as well…
Last week, when I was at the TheMarker COM.Vention in Isreal, I noticed the presence of a very impressive Apple booth on the Expo floor. It was very nice and added to the feeling that this is a true international event (beyond the fact the program was in English and dozens of speakers and many attendees arrived from the US and Europe).
While I was at the Apple booth, I was looking for one of the iDigital mangers to provide some tips & feedback, but since I could not find any of the managers, I will use this post to do it.
Since I first blogged my thoughts about Apple’s web site in Israel, I have been receiving questions and comments from people who visited Israel, purchased an Apple product there, and later on had a need for customer support. Since iDigital’s web site is only in Hebrew they could not find their answer there, and so using the help of Google, these people searched and landed on my blog. I was glad to help as much as I could with basic questions & translations, but did not have answers to all of their questions. So, here’s tip #1 for the iDigital team – create an “English” page with at least “contact us” information. You’d be surprised how many people who do not read Hebrew are looking for a way to contact you.
Anyway, the last question I received was from a woman who was looking for the customer support phone number for iPod, so I visited iDigital’s website and saw that they have recently started offering group workshops and one-to-one training, similar to the training programs that are available at Apple stores across the US. These are great news for Mac users in Israel (but still not for iPhone users since it is not officially sold there yet and therefore not supported) but there is one difference that makes it look somewhat wrong in my point of view – the price.
- Workshops – In the US, group workshops are free and cover a wide range of topics (I sat on a few in the past and learned a lot), but in Israel they cost a small fee and they are limited only to “Introduction to Mac OS”
- One to One – In the US, one to one training personal training costs an annual fee of $99, but in Israel you pay 225 Shekels/hour – roughly $65/hour. I can understand why these private sessions who are done at the client’s house (since there are not Apple stores in Israel) would cost more, but still, the price difference between one to one training is ridiculous.
So here is tip #2 – if you really want to build a market share, look at how things are done where Apple is gaining market share, and then mimic. Only good things could happen if you would do that.
Categories: Marketing, iPhone Tags: Apple, Apple.co.il, COMVention, iDigital, iPhone, Israel, Mac, one-to-one, TheMarker, Training

I went to Israel for a very short and intensive trip. Spent a few days in Tel Aviv and a few at the Kinneret (Sea of Galilee), saw family & friends and participated in two major internet/technology events that took place that week.
The first event was Kinnernet, the un-conference created by Yossi Vardi. A crowd of about 250 creative & fascinating people were invited to spend two days collaborating, discussing, juggling, and playing.
The second event was TheMarker COM.Vention, Israel’s largest internet conference. I sat on panel called “Disruption 2.0: The Way Web 2.0 Challenges Web 1.0? and had the opportunity to present the way Snap disrupts the search market.
The conference was a great success. Over 3000 people attended the well organized event. I had the opportunity to meet many colleagues from past life (conratulations to my friends Itzik, Eran, Eyal, Amir and the rest of the InfoGin team for winning the ‘most promising startup award’) and get to know new Israeli internet professionals and entrepreneurs. Here’s a brilliant video made by two of them.