Yovav (Jay) Meydad's Personal Blog » Vista http://www.meydad.com Thoughts on social applications, usability, search, mobile, music and sports Sun, 05 Feb 2012 08:46:15 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Another great ad from Apple http://www.meydad.com/2008/01/17/another-great-ad-from-apple/ http://www.meydad.com/2008/01/17/another-great-ad-from-apple/#comments Fri, 18 Jan 2008 00:41:05 +0000 JayMeydad http://www.meydad.com/2008/01/17/another-great-ad-from-apple/ Macbook Air is not the only creative thing Apple came out with this week.

Today Apple started running a new campaign for Leopard. I saw it on the home page of the New York Times. In this 30 seconds ad (which you will want to watch it again and again – trust me), the PC guy climbs the ladder and breaks out from the Half Page Ad unit to the Leaderboard, hangs the "NOT" sign while talking with Mac and then goes down the ladder. The synchronization between the two ad units is perfect and the experience is fun and engaging.

Can you imagine that? There are web products that are dying to get to the level of user engagement this ad has. Harry up and watch it yourself on NYTimes.com

Mac ad on New York Times Homepage

]]> http://www.meydad.com/2008/01/17/another-great-ad-from-apple/feed/ 2 The Blue Screen is spreading across the Applesphere http://www.meydad.com/2007/11/12/the-blue-screen-is-spreading-across-the-applesphere/ http://www.meydad.com/2007/11/12/the-blue-screen-is-spreading-across-the-applesphere/#comments Tue, 13 Nov 2007 02:14:33 +0000 JayMeydad http://www.meydad.com/2007/11/12/the-blue-screen-is-spreading-across-the-applesphere/ I find it pretty funny that the most searched term on Apple’s Support site is “Blue Screen”…

When do you think a “Leopard vs Vista – my blue is nicer” ad will be released?

Blue Screen - The Top Searched Issue on Apple.com

Technorati Tags: , , , , Leopard

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