The reception was the end of a long day which started early in the morning in a breakfast/panel with a few Israelis who work in US media companies: Nimrod Lev, Shaul Olmert, Roy Bahat, Tal Pink, Sam Gonen, Itzik Ben Bassat, Ofer Shaked and myself. Later on, the delegation hopped on busses and went to visit MTV, Sony and other media companies. The format of all the meetings was very similar to speed dating – each company had two minutes to pitch their product to a group of executives, and then companies and executives could spend more time together in one on one meetings.

Personally I find three companies to be very interesting and with great potential: Prime Sense (technology/device that can see, track and react to user movements outside the computer), Musestorm (widget creation, syndication & distribution) and InnerActive (advertising in mobile gaming – check out Adidas ads inside the Fifa game).

I look forward to meeting the participants of the 2008 delegation which I am sure will be even more successful.